Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Ford’s nostalgia-filled film celebrates the brand’s 120th anniversary
BEIJING, CHINA — To mark Ford’s 120-year anniversary, Ford, in partnership with creative agency Wieden+Kennedy Shanghai, launched the “Wild At…
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Mr. D.I.Y. and FCB Shout create record-setting big-vertisments
KUALA LUMPUR, MALAYSIA — Ask any recent visitors to Kuala Lumpur’s Titiwangsa Lake Park what was the most memorable thing…
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Breast Cancer Now and BMB’s film depicts reality of living with secondary breast cancer
LONDON, UK — Breast Cancer Now, the UK’s leading breast cancer research and support charity, has released a powerful and…
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HSBC and MSL bring Hong Kong together in support of its esports team as the Hangzhou Asian Games approaches
HONG KONG — Financial services company HSBC and public relations and integrated communications network MSL Hong Kong have joined hands to launch the new…
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Ranveer Singh joins Adidas Originals in celebrating the Trefoil’s cultural impact
GURGAON, INDIA — Adidas Originals, the pioneering sportswear brand for the streets, has launched a new campaign that cements the…
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TikTok Fashion Month connects people across borders through the power of style and culture
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile video, unveiled its transformative TikTok Fashion Month campaign. This month-long event…
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Memorials for Martial Law’s fallen heroes, a reality check from Ikea, finding compassion in the skies, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Nicholas Ofczarek stars in Wien Nord Serviceplan’s campaign for the picturesque world of Burgenland
VIENNA, AUSTRIA — From the expansive north to the sunny center and the historically rich south: Each of Burgenland’s three…
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Levi’s celebrates the moments of instincts that turn into memories with ‘For Now, For A Lifetime’
MUMBAI, INDIA — It takes just seven seconds to turn a “yes” into a “no,” before a decision made from…
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W7Worldwide commemorates Saudi Arabia’s 93rd National Day with milestone video
JEDDAH, SAUDI ARABIA — In commemoration of the 93rd Saudi National Day, which is celebrated annually on September 23, W7Worldwide, an…
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Heritage brand Yeo’s celebrates 120 years with ‘Refresh What Matters’ campaign, highlighting timeless Asian flavors
SINGAPORE — Singapore’s iconic heritage brand, Yeo Hiap Seng, (Yeo’s) has launched an integrated brand campaign, with a new brand…
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Philippine Airlines debuts the ‘Flight Reels’ series, highlighting heartwarming stories in the sky
MANILA, PHILIPPINES — Flag carrier Philippine Airlines announces the launch of its new “Flight Reels” video series, which celebrates acts…
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Profriends and Gigil wrap up the first-ever overnight house trial in the Philippines
MANILA, PHILIPPINES — Real Estate advertising has always been about the same old beautified house photos and model families smiling…
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