Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Ogilvy unleashes the ‘Zidd’ for MuscleBlaze
MUMBAI, INDIA — MuscleBlaze’s emphatic rise to becoming India’s leading sports nutrition brand began with a relentless journey rooted in trust, standing…
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OMD and Leo Burnett showcase 20 years of quality sourcing for McDonald’s
LONDON, UK — McDonald’s latest campaign highlights the little changes it’s made to the way they source its food over the last 20 years,…
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Takis and Publicis Poke’s ‘Drop Codes’ campaign fires up Gen Z audiences to check out the most exclusive hot snack
LONDON, UK — After years of it being nearly impossible to get your hands on a bag of Takis, the Gen Z-loved spicy snack is finally dropping in…
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On transforms champion athletes Gustav Iden and Kristian Blummenfelt into fearsome Norsemen
ZURICH, SWITZERLAND — 2022 Ironman World Champion Gustav Iden and Olympic Champion Kristian Blummenfelt, the best-known, most photographed, and fan-friendly…
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Kenan Thompson showcases Autotrader’s car buying tools
ATLANTA, USA — Comedian and entertainer Kenan Thompson stars in a new multi-media campaign by Autotrader, a Cox Automotive company.…
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Translated and Auge make the case that nothing translates a human like a human
LONDON, UK — Translated‘s brand insight reveals that humans engage in translation every day, often without even realizing it. People…
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Grey Malaysia utilizes AI to visualize nationwide dream study for Coway
KUALA LUMPUR, MALAYSIA — Water, air, and home wellness specialist Coway and creative agency Grey Malaysia have once again joined…
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KFC makes bucket lists come true for Colonel Sanders’ birthday
MANILA, PHILIPPINES — KFC is commemorating Colonel Sanders’ birthday by introducing “Bucket List Buckets,” offering individuals the opportunity to fulfill…
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BARC partners with Murmur Group to find homes for homeless animals
SYDNEY, AUSTRALIA — Blacktown Animal Rehoming Centre (BARC) has launched an emotive new campaign aimed at helping homeless animals find…
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Stories of timeless beauty, the future, and silenced conversations stand out in this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Blocket launches fun spot with Volt and Bacon encouraging people to quit and change jobs
STOCKHOLM, SWEDEN — In the first weeks back after the summer holiday, complaining becomes as common in Swedish workplaces as…
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Tradition and innovation collide with Heineken’s ‘Star Ice,’ created in partnership with Wunderman Thompson Thailand
BANGKOK, THAILAND — In a world where cultures converge with global brands, Heineken Laos and Wunderman Thompson Thailand proudly unveil…
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Asian content creator Jenn Chia switches to something better with eyecare brand Alcon
SINGAPORE — Global leader in eye care Alcon has taken away the discomfort of pain, dry eyes, tearing and redness…
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