Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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VaynerMedia creates over-the-top game show for Mountain Dew’s new watermelon flavor
SYDNEY, AUSTRALIA — To celebrate the launch of its long-awaited “Major Melon” flavor, Mountain Dew has partnered with VaynerMedia to create “Major Melon’s…
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Sunday Afternoon’s Canal uses art, design, film and AR to tell the story of the famed NYC street and culture
NEW YORK, USA — Sunday Afternoon, a women and BIPOC-owned creative company with a focus on brand design and artist management,…
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Tumi showcases new Alpha collections for fall season
HONG KONG — International travel and lifestyle brand TUMI is celebrating its beloved Alpha product assortment through an extension of…
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Meta and BETC celebrate Rugby World Cup 2023 with Innovation
PARIS, FRANCE — Meta, the official supplier of the Rugby World Cup France 2023, is bringing its Superfans to life…
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Cadbury Dairy Milk encourages unity ahead of ICC Cricket World Cup
MUMBAI, INDIA — As the excitement surrounding the upcoming ICC Men’s Cricket World Cup 2023 begins, Cadbury Dairy Milk has…
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Mondelez Kinh Do and Publicis turn Tet Trung Thu into a day of togetherness for Vietnamese employees
HO CHI MINH, VIETNAM — Mondelez Kinh Do is calling on Vietnamese employers to give people one full day off to celebrate…
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Cadbury Gems empowers kids with new music platform
MUMBAI, INDIA — Cadbury Gems, one of India’s oldest and most beloved bite-sized chocolate brands, has launched a new campaign…
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G-Shock India rises above the shocks with Wieden + Kennedy
MUMBAI, INDIA — Creative agency Wieden+Kennedy India has unveiled “Rise Above The Shocks,” a compelling campaign designed to encourage individuals…
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Rabbit’s Tale introduces GQ Apparel’s new socks that won’t let the bad smell ‘kick in’
BANGKOK, THAILAND — Rabbit’s Tale, Thailand’s norm-breaking experience agency, has teamed up with GQ Apparel, the innovative tech apparel brand, to introduce…
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Achievement unlocked: The gamingXmarketing work that caught Rey Tiempo’s Game On eye
MANILA, PHILIPPINES — With Cannes Lions International Festival of Creativity’s historic move of debuting a category wholly meant for Gaming…
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These ad picks don’t shy away from unexpected adventures, extraordinary twists, and hard truths
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Royal Stag’s AI-led fan experience for the World Cup features India’s biggest cricket icons
MUMBAI, INDIA — Strengthening its long-standing association with cricket at the global level, Seagram‘s Royal Stag is thrilled to launch of an innovative and…
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Yell BKK and PTT LPG join forces to support local eateries in Thailand
BANGKOK, THAILAND — Restaurants use gas stoves frequently, driving the community’s grassroots economy. Because gas stove products are considered items closely…
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