Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Soursop and Nike champion queer joy and inclusivity in sport
AMSTERDAM, NETHERLANDS — Amsterdam-based creative agency Soursop’s latest work for Nike has underscored that Pride is for life, not just for June, in a joyful social campaign that celebrates both the pivotal…
Read More » -
Milo launches augmented reality filter Digi Dash to get more kids into sports
MANILA, PHILIPPINES — The pandemic has undeniably ushered in unprecedented digital penetration, making almost everyone in the family spend more…
Read More » -
St Luke’s fun campaign for Heathrow underlines that holidays begin at the airport, not at the destination
LONDON, UK — Heathrow is encouraging travellers to begin their holiday at the airport before they even step on the…
Read More » -
Honne introduces listeners to the beauty of Singapore through music, in partnership with Singapore Tourism Board
SINGAPORE — Singapore Tourism Board (STB) has partnered with Warner Music Singapore and hit English alt-pop duo HONNE to create “inside-out in…
Read More » -
Wolf Bkk sends CP Chicken on a journey to space
BANGKOK, THAILAND — CP, a world-leading food brand, wants to raise consumers’ awareness about chicken safety standards. This time, Wolf…
Read More » -
PVR Inox dares movie-goers to watch Insidious in the cinema alone with terrifying challenge
GURUGRAM, INDIA — Advertising and branded content uses many emotions to engage consumers. Fear is one of them. Brands have used…
Read More » -
Paraguay Sin Basura raises awareness on excessive use of plastic this July with Oniria TBWA
ASUNCION, PARAGUAY — Fundación Paraguay Sin Basura presents the “July Without Plastic” campaign, led by Oniria TBWA, with the aim of…
Read More » -
If someone owns an Oppo Reno 10, you wouldn’t want to give it back, says Hamlet
LONDON, UK — Consumer electronics giant OPPO has launched the Monroe series of its Reno 10 model of mobile phone with a new global campaign created and produced by international production studio…
Read More » -
Venture into retrofuturism, embrace community, and embody the dating world’s best green flag
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » -
Greenpeace Hong Kong and DDB’s ‘Seabed’ initiative sheds light on plastic pollution crisis
HONG KONG — Greenpeace East Asia Hong Kong has asked the public to sleep in the “bed” it’s made. The…
Read More » -
Sportswear company On spotlights Alexandra Burghardt to prove that winning isn’t everything
ZURICH, SWITZERLAND — Just how much endurance does a sprinter need? The answer is: a lot more than you think. A…
Read More » -
Design Army creates out-of-this-world campaign for Georgetown Optician using AI
WASHINGTON DC, USA — Renowned design and branding studio Design Army has taken a leap into the realm of artificial…
Read More » -
Queer creatives in the Netherlands relaunch the world’s first social media platform for LGBTQIA+ youth: Jong&Out
AMSTERDAM, NETHERLANDS — Some of the strongest LGBTQIA+ talent in the Dutch creative agency landscape have collaborated on a powerful…
Read More »
