Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Adam&eveDDB’s campaign for Schmackos certifies dogs by giving them treats
SYDNEY, AUSTRALIA — To reintroduce Australian dog treat Schmackos to a new generation of dog owners who have grown with the brand’s famous…
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Journey to the center of Kellogg’s Cruncy Nut bowl with Leo Burnett and What Willy Cook
LONDON, UK — Cereal breakfast food company Kellogg has partnered with foodie influencer What Willy Cook to introduce an official…
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Spill literal tea with drag queens, peek into what makes a miracle, and more with our favorite ads from the week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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The North Face and Mother invite you to answer the call of adventure this summer
SHANGHAI, CHINA — Activewear and outdoor sports gear brand The North Face has launched an action-packed campaign for China, the first…
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Brahma and Who Are You revive defunct Ukrainian football club
SÃO PAULO, BRAZIL — Since 1953, Brahma beer has been the leading partner of Brazilian football. It was there when Brazil…
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Myntra and Talented Agency create Adarsh Balak billboards that feel more like graffiti and less like ads
NEW DELHI, INDIA — Adarsh Balak entered meme subculture over half a decade ago when Priyesh Trivedi resurrected the protagonist…
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Grab today by the can, urges Nescafé and Publicis Worldwide
LONDON, UK — Coffee brand NESCAFÉ has launched its latest product line across Europe. NESCAFÉ Barista Style is a coffee…
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Shanghai Pilot Health Promotion Center and BBDO China empower people to drink to life
SHANGHAI, CHINA — Ad agency network BBDO continues its dedication to social responsibility through its core value of “Doing the…
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Oppo and Sid Lee shine light on the hard work behind so-called miracles
ISTANBUL, TURKEY — To celebrate the return of the UEFA Champions League Final to Istanbul, smart technology company OPPO and…
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Tiger Beer adds to the ‘Brewed For Your Fire’ narrative with new film by BBH Singapore and LePub APAC
SINGAPORE – Tiger Beer, the number-one international premium beer from Asia, launches the latest installment of “Brewed For Your Fire,”…
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Ecommerce company Luoro Gmbh partners with BBDO Guerrero to bring The Dissolving Bottle to Germany
MANILA, PHILIPPINES – The plastic pollution crisis is escalating at an alarming rate, with an estimated eight million metric tons…
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Celebrity love teams revealed as new Closeup Couples
MANILA, PHILIPPINES — When you see a couple being cute online, sometimes you can’t help but wonder if you and…
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BMB and Breast Cancer Now encourage people to talk more openly about breast cancer
LONDON, UK — Research and support charity Breast Cancer Now has launched a new campaign, created by creative agency BMB,…
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