Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Biborg dreams up the ultimate accessory for Ubisoft’s new Skull and Bones
CALIFORNIA, USA — For the official release of its latest action-adventure game, Skull and Bones, on February 16, Ubisoft entrusted…
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Dito Telecommunity focuses its lenses on emerging Filipino talent with new spot starring P-Pop group Alamat
MANILA, PHILIPPINES — Many can lay claim to creating campaigns that celebrate the strength of a nation, but very few…
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McCann Worldgroup PH focuses this year’s #MyKwentongJollibee on second chances and daily actions of love
MANILA, PHILIPPINES — Jollibee is once again making hearts flutter with two new #MyKwentongJollibee short films, 30 Dates and To…
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Supertails and Green Chutney Films put the focus on all pet needs
MUMBAI, INDIA — Back with its epic deals, pet-care start-up Supertails’ newest ad for its “What the Fluff” sale hits…
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Robert Capa Contemporary Photography Center promotes peace through war photos from the last century
BERLIN, GERMANY — Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center…
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Lola MullenLowe and Magnum challenge seasonal ice cream norms
LONDON, UK — Ice cream is seasonal, and in winter, people often deny themselves the pleasure of Magnum in the…
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Spotify’s K-Pop ON! ‘First Crush’ campaign launches with Enhyphen’s exclusive ‘I need u’ cover
MANILA, PHILIPPINES — K-pop powerhouse ENHYPEN has just dropped their Spotify K-Pop ON! (온) Single featuring their soul-stirring rendition of…
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Axa and Publicis Conseil team up for multi-country sustainability campaign
PARIS, FRANCE — Insurance company AXA has launched its new multi-country campaign on sustainability, developed by creative agency Publicis Conseil. According…
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Aditya Birla Finance and Dentsu Creative India unveil empowering campaign starring cricket star KL Rahul
MUMBAI, INDIA — Non-banking financial services company Aditya Birla Finance (ABFL) and creative agency Dentsu Creative India have launched a new integrated campaign titled “Ab Kahani Badlegi,” featuring cricket star KL Rahul as the…
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Baloise and Publicis Group open branch in world’s most dangerous city, Los Santos
ZURICH, SWITZERLAND— Insurance company Baloise has expanded into the virtual world. As of February 07, gamers can take out insurance…
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This week’s favorite spots offer unlikely stories of love, exploration and fandom culture
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Grab saves the day for late-gifters and procrastinators this Valentine’s season with Gigil
MANILA, PHILIPPINES — Grab Philippines wants to make its transport and delivery services top-of-mind this Valentine’s Day. The solution? Partner…
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KFC launches exclusive Fried Chicken Rings for 11 lucky couples around the world
BANGKOK, THAILAND — Love is in the air, and KFC Thailand is turning up the heat this Valentine’s Day with…
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