Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Tiger Beer adds to the ‘Brewed For Your Fire’ narrative with new film by BBH Singapore and LePub APAC
SINGAPORE – Tiger Beer, the number-one international premium beer from Asia, launches the latest installment of “Brewed For Your Fire,”…
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Ecommerce company Luoro Gmbh partners with BBDO Guerrero to bring The Dissolving Bottle to Germany
MANILA, PHILIPPINES – The plastic pollution crisis is escalating at an alarming rate, with an estimated eight million metric tons…
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Celebrity love teams revealed as new Closeup Couples
MANILA, PHILIPPINES — When you see a couple being cute online, sometimes you can’t help but wonder if you and…
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BMB and Breast Cancer Now encourage people to talk more openly about breast cancer
LONDON, UK — Research and support charity Breast Cancer Now has launched a new campaign, created by creative agency BMB,…
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Seagram’s Royal Stag launches bold and vibrant ‘Live it Large’ campaign for today’s generation
MUMBAI, INDIA – Seagram’s Royal Stag has always exemplified the spirit of dreaming, achieving, and living it large. This year marks…
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Moonleaf Tea Shop celebrates Pride Month with Filipino drag queens and more
MANILA, PHILIPPINES — Moonleaf Tea Shop, a next-door milk tea hub where one can out their most authentic individuality, has joined…
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Tiv Taam and BBR Saatchi & Saatchi celebrate the ‘freedom to choose’ this Pride Month
TEL AVIV, ISRAEL — Tiv Taam, a renowned food retail chain, has taken a momentous step toward promoting inclusivity and…
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Serviceplan Italy and Sisal launch AI for safer gambling
MILAN, ITALY — Creative agency Serviceplan Italy and Sisal, an international operator in the regulated gaming sector, have partnered to…
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Myntra took to one of India’s biggest laundry chains to promote its biggest biannual sale
SINGAPORE — The 18th edition of Myntra’s biggest biannual sale, EORS, started on June 01. To promote the sale and…
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PLDT and Smart add more youth representatives to support mental health awareness campaign
MANILA, PHILIPPINES — In celebration of the National Mental Health Awareness Month, PLDT and Smart, through the Better Today program,…
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Vedantu and Dentsu Creative India bridge the education gap in India with The Everything Book
MUMBAI, INDIA — Education is the foundation of a better future; however, the availability of quality education remains a significant…
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A love story told in Ride-Thru orders, a dance with warrior spirit, and a road safety PSA you can’t escape
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Ogilvy’s Reed Collins reveals his top 10 Cannes Lions contenders from APAC
HONG KONG — The Cannes Lions International Festival of Creativity stands as a pinnacle event within the advertising industry, showcasing…
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