Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Tanishq’s Ugadi film celebrates women who are creators of their narrative
MUMBAI, INDIA – Tanishq, India’s largest jewellery retail brand from the house of Tata has launched a heart-warming digital film…
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Geometry Ogilvy Japan creates AI-generated film to launch new Web3 metaverse platform brand
TOKYO, JAPAN – To launch aU (Alpha-U), a new web/3 metaverse platform brand created through a new partnership between Japan’s…
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Dabur Herb’l Charcoal Toothpaste breaks the conventional norms of oral care in a campaign created by Ogilvy India
MUMBAI, INDIA – Dabur Herb’l Charcoal Toothpaste has launched its first-ever ad in India. This quirky ad has been conceptualised by…
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GIGIL turns comments from The KoolPals’ bashers into collectible NFTs
MANILA, PHILIPPINES — The KoolPals is one of the leading podcast hosts in the Philippines composed of James Caraan, Gb…
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Reprise Digital launches cheeky ‘AIpril Fools Campaign Generator’ to aid ideation among teams
SYDNEY, AUSTRALIA — Need some inspiration to create the greatest April Fools campaign of the year? Then try the AIpril…
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TUI and Leo Burnett encourage travelers to live happy through new experiences
LONDON, UK — With the next installment of travel company TUI’s “Live Happy” campaign, the brand and creative agency Leo…
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Tech brand Noise underscores importance of daily 8 hours of sleep
MUMBAI, INDIA — Connected lifestyle tech brand Noise has underscored the importance of eight hours of sleep with the launch…
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This week’s faves celebrate a Philippine icon, an unexpected but apt hydration ambassador, and the unheard voices of Women’s Day
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Avon redefines what a modern Filipina looks like, and it’s more inclusive than ever
MANILA, PHILIPPINES — What does it truly mean to be a modern-day Pilipina? On International Women’s day, cosmetics and skincare…
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Tiger Beer launches ‘The Brewery, uncaged’ as a celebration of its world-class brewing process
SINGAPORE – Tiger Beer, the number-one international premium beer from Asia, has launched ‘The Brewery, uncaged’ – a retro modernist campaign…
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First Choice imagines a future of AI-created humans with the help of PP Krit and Leo Burnett Thailand
BANGKOK, THAILAND – A new campaign from First Choice in Thailand imagines what humans may look like 10 years from now…
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Free The Birds elevates Sunday Riley’s brand synergy with new in-store experience
LONDON, UK — Brand design agency Free the Birds has collaborated with cult beauty brand, Sunday Riley to elevate its…
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The North Face and Fred & Farid Shanghai reinvent iconic trail race, TNF100
SHANGHAI, CHINA — Activewear and outdoor sports gear brand The North Face and creative agency FRED & FARID Shanghai have…
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