Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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HCF rolls out ‘not-so-fancy’ giveaway with Clemenger BBDO to launch new brand platform
SYDNEY, AUSTRALIA — HCF has launched a new brand platform, “We Put Our Money Where Our Members Are,” in new…
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Fenesta Windows strikes emotional chord by telling a father-daughter story
MUMBAI, INDIA — Windows and doors brand Fenesta celebrated its 20th anniversary with a heart-warming campaign titled “Bees saal, tumhaara…
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House 337 and BlinkInk create unflinching take on animal cruelty in fashion for PETA
LONDON, UK – House 337 has put a band of singing abused animals centre stage in an unvarnished new online…
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Heineken and Le Pub Brazil launches first campaign dedicated to the gaming community
BRAZIL — Heineken® and Le Pub Brazil are challenging the stereotype that gaming is an antisocial pastime – launching “Not…
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Heart Evangelista stays fashionably different with Vision Express’ latest eyewear collection
MANILA, PHILIPPINES — Optical brand Vision Express recently launched its summer campaign, #StayDifferent, to demonstrate that the right pair of…
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This week’s best ads tackle what it means to be a modern woman, human creativity in the age of AI, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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The giant of creativity awakens at Adfest 2023 with powerful animation by Juice
PATTAYA, THAILAND — Visual effects, design, AND audio powerhouse Juice has launched a powerful animated campaign to highlight ADFEST 2023‘s…
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Mars Wrigley’s SNICKERS® unveils 2 new “Exam Bar” films for “You’re Not You When You’re Hungry”
MUMBAI, INDIA — SNICKERS®, the nougat, caramel, and nuts-filled chocolate bar from Mars Wrigley, globally known to animate its brand…
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Sweetshop’s Liza Murphy directs global Singapore Airlines campaign by TBWA Singapore
SINGAPORE — Sweetshop Director Liz Murphy is behind Singapore Airlines’ latest global brand campaign, “Welcome to World Class,” by Six…
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Leo Burnett Group Manila, BBDO Guerrero, and TBWA\SMP among Adfest Lotus Awards’ first batch of finalists
MANILA, PHILIPPINES — As Adfest returns this week, the region’s creative minds once again gather to recognize and celebrate the…
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Robinson lets customers ‘discount for what you love most’ in spot by Wolf BKK
BANGKOK, THAILAND — Robinson, Thailand’s top department store, has launched its annual “Robinson Salesation” sale, which allows you to choose…
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T&B Media Global partners with Two Bulls/DEPT® to launch a website for metaverse Translucia
BANGKOK, THAILAND — Thai media corporation T&B Media Global is celebrating the launch of the Translucia website: a metaverse project…
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Creative agency Founders launches a post-pandemic resurgence campaign for New York City’s rebrand
NEW YORK, USA — The Partnership for New York City, supported by Governor Kathy Hochul and Mayor Eric Adams, has…
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