Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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BBDO Guerrero and Chill launch the Venting Machine, a booth for your Valentine-related frustrations
MANILA, PHILIPPINES — Filipinos are known to harbor some intense feelings towards Valentine’s Day. Some may come from happy sentiments,…
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Hornbach and HeimatTBWA\ offer a seat in nature from the comfort of your own homes
BERLIN, GERMANY — Finding a moment of calm and connecting with nature in a hectic and increasingly digitized world is…
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‘New’ Palmolive Girl proves naturality and artificial intelligence can coexist
MANILA, PHILIPPINES — Artificial intelligence is here, and as a brand that champions naturality, Palmolive knew it had to face…
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This week’s ads bring you Women’s month celebrations, an ode to the most delicious love language, and a call to ‘Live More Today’
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Hershey launches the Southeast Asia version of International Women’s Day limited packaging
MANILA, PHILIPPINES — In celebration of International Women’s Day on March 08, The Hershey Company launched its month-long #HerShe campaign…
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Love, Bonito urges women to be ‘feminine and proud’ this International Women’s Day
MANILA, PHILIPPINES — This International Women’s Day, Love, Bonito empowers its community to be #FeminineAndProud with month-long activations themed around…
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Marcel Paris turns football coaches into music conductors for Prime Video
PARIS, FRANCE — One of the things that makes sporting events great is their anthem. In football, the UEFA Champions…
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Seven A.D. and CDO express love through food in new ad
MANILA, PHILIPPINES — Creative agency Seven A.D. and food processing company CDO officially launched its partnership following a four-way pitch…
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Tumi unpacks tomorrow with Reneé Rapp, Richarlison de Andrade, and Lando Norris
HONG KONG — International travel and lifestyle brand TUMI launched its latest global campaign, “Unpack Tomorrow,” illustrating the importance of…
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Tripletex and Bacon hilariously encourage people to do accounting online
OSLO, NORWAY — Doing your accounting online through the right services can save you a lot of time and headaches.…
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Smart urges Filipinos to ‘Live More Today’ in powerful new campaign
MANILA, PHILIPPINES – If there is anything the past two years have taught us, it’s that our life can change in…
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Breast Cancer Now and BMB team up for the UK’s first group messaging drama series
LONDON, UK — Breast Cancer Now, the UK’s leading breast cancer research and support charity, has launched the UK’s first…
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A modern love story unfolds, effortless ways to go green, and music binds culture and community in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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