Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TUI and Leo Burnett encourage travelers to live happy through new experiences
LONDON, UK — With the next installment of travel company TUI’s “Live Happy” campaign, the brand and creative agency Leo…
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Tech brand Noise underscores importance of daily 8 hours of sleep
MUMBAI, INDIA — Connected lifestyle tech brand Noise has underscored the importance of eight hours of sleep with the launch…
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This week’s faves celebrate a Philippine icon, an unexpected but apt hydration ambassador, and the unheard voices of Women’s Day
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Avon redefines what a modern Filipina looks like, and it’s more inclusive than ever
MANILA, PHILIPPINES — What does it truly mean to be a modern-day Pilipina? On International Women’s day, cosmetics and skincare…
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Tiger Beer launches ‘The Brewery, uncaged’ as a celebration of its world-class brewing process
SINGAPORE – Tiger Beer, the number-one international premium beer from Asia, has launched ‘The Brewery, uncaged’ – a retro modernist campaign…
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First Choice imagines a future of AI-created humans with the help of PP Krit and Leo Burnett Thailand
BANGKOK, THAILAND – A new campaign from First Choice in Thailand imagines what humans may look like 10 years from now…
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Free The Birds elevates Sunday Riley’s brand synergy with new in-store experience
LONDON, UK — Brand design agency Free the Birds has collaborated with cult beauty brand, Sunday Riley to elevate its…
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The North Face and Fred & Farid Shanghai reinvent iconic trail race, TNF100
SHANGHAI, CHINA — Activewear and outdoor sports gear brand The North Face and creative agency FRED & FARID Shanghai have…
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Ukrainian agency ISD Group archives crimes committed by Russian military in interactive map
KYIV, UKRAINE — All regions of Ukraine, including those where there were no direct hostilities. Convenient filtering by location, date,…
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You will think of eBay differently. A new campaign by Artefact 3000 challenges our preconceived ideas
PARIS, FRANCE – A Christmas sweater for dogs? A collection of miniature perfumes? A dancing cactus? No, I know, a desktop…
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Sirona encourages women to celebrate the ‘superwomen’ in their lives for International Women’s Day
NEW DELHI, INDIA – Sirona, an award-winning FemTech brand in India that offers an eco-system of products, services, content, and…
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Pereira O’Dell and UOMA address lack of diversity at Oscars 2023
NEW YORK, USA — It’s been 10 years since #oscarsowhite went viral, and POC, BIPOC, and women are still being…
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Mercedes-Benz hits the brakes on traditional car show setup with new “Pop-up Motor Show” location – A19
BANGKOK, THAILAND – Mercedes-Benz with the help of Team X Thailand is shaking things up at the Bangkok International Motor…
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