Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Filipino student named Drink Water preaches hydration as Gatorade No Sugar’s unexpected new endorser
MANILA, PHILIPPINES — Gatorade No Sugar has a new endorser. But it’s not who the internet thinks it is. Drink…
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Journey Beyond and Town Square take travelers on a quinetssential Australian trip by train
MELBOURNE, AUSTRALIA — Journey Beyond, one of Australia’s leading travel and experience companies with a portfolio of tour, cruise, and…
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Bombay Times collaborates with Pride Circle and FCB India to make workplaces inclusive for the LGBTQ+ community
BOMBAY, INDIA — At the back of the court ruling in 2018 decriminalizing homosexuality in India, the first edition of…
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Cossette’s Nicole Ellerton reveals creative process behind new Gerety call to entries campaign
PARIS, FRANCE — Independent agency Cossette has created a powerful call for entries campaign for the Gerety Awards. With more than 20 translations, the…
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Deli Highlighter shows how one can stand out in a crowd in campaign by Wunderman Thompson Kolkata
KOLKATA, INDIA — With more than 1.42 billion people today, India stands as one of the world’s most populous nations.…
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Jollibee enjoins everyone to be part of its 45th anniversary in energetic spot with McCann Worldgroup
MANILA, PHILIPPINES — For over four decades, Jollibee has celebrated key milestones with their signature brand of creative storytelling through…
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Rémy Martin celebrates 50 years of hip-hop with VSOP Mixtape Volume 3 Limited Edition and Mixtape Street Art Museum
NEW YORK, USA — To celebrate the 50th Anniversary of hip-hop and the final installment of the brand’s three-party trilogy,…
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Eastpak’s ‘Built to Resist’ campaign by Mutant takes us to Martian terrain to prove its durability
FLORIDA, USA — Lifestyle brand Eastpak has launched its 2023 global brand campaign which reinforces its iconic creative platform, “Built…
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This week, powerful campaigns advocate for domestic abuse survivors, destigmatizing periods, and moments of self-love
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Guinness 0.0 launches responsible drinking campaign with ‘Make it a St. Patrick’s Day to Remember’
LONDON, UK — As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, non-alcoholic beer brand Guinness…
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Electriclime and Serviceplan Experience release one-take film to launch the Toyota Veloz
RIYADH, SAUDI ARABIA – electriclime° have linked up with Serviceplan Experience to produce a warm and intimate new film for the…
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Himalaya and 82.5 Communications shatter beauty stereotypes in India
BENGALURU, INDIA — The overriding importance of skin color in India has always been a social burden for young girls.…
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Key figures from Xiaomi share their empowering stories as women in tech
BEIJING, CHINA — In conjunction with International Women’s Day, consumer electronics company Xiaomi International has launched its Women in Tech video…
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