Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Otrivin transforms toxic air into pencils in the fight to give school kids cleaner air
BENGALURU, INDIA — Leading nasal health brand Otrivin, owned by global consumer health company Haleon, has launched a pioneering clean…
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Wunderman Thompson UK and First Direct introduce ‘Skunk’ to call out the stinkiest situations in life
LONDON, UK — Integrated marketing agency Wunderman Thompson UK’s provocative new brand platform for insurance company first direct has launched, which…
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HSBC fulfills Hong Kongers’ wishes in citywide AR game ‘Wishing Tree for 7,000,000’
HONG KONG — Growing on the success of last year’s “HSBC 1.23 Go Goal Day,” HSBC and Wunderman Thompson Hong…
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Learn about the Negro Leagues’ legacy in Invisible Collective & Martian Blueberry’s new series for Black History Month
LOS ANGELES, USA — This Black History Month, Invisible Collective Founder Justin Polk and Invisible-represented Director Carl Jones celebrate the…
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Singapore Airlines sends out a message with global brand campaign: ‘Welcome to World Class’
SINGAPORE – Singapore Airlines (SIA) launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social…
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Forsman & Bodenfors and Seagram’s 7 celebrate unconventional drinking spots with comedian Iliza Shlesinger
LONDON, UK — Global creative collective Forsman & Bodenfors has continued its longstanding creative partnership with alcoholic beverage company Diageo…
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St. Luke’s highlights ski destinations from Heathrow Airport for winter peak season
LONDON, UK – Heathrow Airport is launching a new campaign to highlight the range of destinations that are accessible directly…
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Coca-Cola Vietnam sets world record while celebrating family through the Vietnamese Tet tradition
HO CHI MINH, VIETNAM — Coca-Cola Vietnam set the world’s largest Vietnamese Tet meal table with the participation of 1,000…
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Accenture Song Hamburg and sneaker brand Ekn flip the script on fashion’s exploitation of the global south
FRANKFURT, GERMANY — Hamburg-based creative agency Accenture Song and eco sneaker brand ekn have launched a new vegan sneaker, the…
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Wunderman Thompson Kolkata strengthens ‘total comfort’ message of casual wear brand ONN
KOLKATA, INDIA — ONN, a casual wear brand from Lux Industries Limited, has launched its new campaign for polos and…
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How to make everyday as easy as Sundays, according to Wunderman Thompson Kolkata
MUMBAI, INDIA — Wunderman Thompson Kolkata’s films for Exide Sunday, a recent offering from Exide Industries Ltd., brings to life…
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Bausch + Lomb transforms a regular Joe into his favorite superstar for South India’s festive season
MUMBAI, INDIA — Kinnect, a part of the FCB Group India, India’s leading creative, data, and digital media powerhouse, has…
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‘What lessons can we learn from the Holocaust?’ asks St. Luke’s Holocaust Memorial Day Trust poster
LONDON, UK — St Luke’s, the London-based, independent advertising agency, has produced a poignant press and poster ad for the…
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