Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Cheil Worldwide and Samsung introduce innovative wedding funding concept for newlyweds
SEOUL, SOUTH KOREA — Samsung Electronics has experimented with new ways of promoting its high-end BESPOKE household appliances lineup to…
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Move fearlessly with Philips India’s OneBlade
MUMBAI, INDIA — In a world that’s constantly evolving, it is important to connect with the future generation at the…
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Sun Life tells stories of modern struggles of millennials and Gen Zs
MANILA, PHILIPPINES — For most millennials and Gen Zs, this age is marked by a sense of uncertainty. It goes…
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Spark and Colenso BBDO position technology as an opportunity creator in new film
AUCKLAND, NEW ZEALAND — Technology can do many things, but it assumes the role of the ultimate opportunity creator when…
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Everybody wants McDelivery in latest campaign by Leo Burnett
LONDON, UK — McDonald’s latest campaign celebrates the irresistible joy of the shared order moment. Anchored around a hyperbolic, fast-paced…
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This week’s selection sees McDonald’s channel the ’90s, triathlete champions take on a fantastical quest, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Fridays for Future and Fred & Farid LA create portraits of youth who could have been here today if not for air pollution
LOS ANGELES, USA — Fridays for Future US, in association with Youth Climate Strike LA, unveiled “SILENCED,” an emotionally charged social campaign…
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Levi’s and K-Pop girl group NewJeans celebrate self-expression in the 501’s 150th anniversary
MANILA, PHILIPPINES — As global ambassadors for the Levi’s® brand, NewJeans has been celebrating the ongoing 150th anniversary of Levi’s®…
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Parle Products goes sweet and salty for KrackJack
MUMBAI, INDIA — Parle Products, the largest selling biscuit brand has released its latest campaign for KrackJack. This latest iteration…
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Joga, Victimes & Citoyens call out driving safety in Rugby World Cup campaign
FRANCE — For the launch of the Rugby World Cup in France, the Victimes & Citoyens association and the joga…
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Ogilvy unleashes the ‘Zidd’ for MuscleBlaze
MUMBAI, INDIA — MuscleBlaze’s emphatic rise to becoming India’s leading sports nutrition brand began with a relentless journey rooted in trust, standing…
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OMD and Leo Burnett showcase 20 years of quality sourcing for McDonald’s
LONDON, UK — McDonald’s latest campaign highlights the little changes it’s made to the way they source its food over the last 20 years,…
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Takis and Publicis Poke’s ‘Drop Codes’ campaign fires up Gen Z audiences to check out the most exclusive hot snack
LONDON, UK — After years of it being nearly impossible to get your hands on a bag of Takis, the Gen Z-loved spicy snack is finally dropping in…
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