Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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BMW hijacks translation fails with CNY spot by TBWA\Juice Beijing and TBWA\BOLT Shanghai
BEIJING, CHINA – Luxury car brand BMW China has launched its Chinese New Year 2023 campaign, Translating Joy, continuing its…
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Global initiative Correct The Internet aims to make sportswomen more visible on search engines
SINGAPORE — The inconsistency of searchable facts that disadvantages sportswomen is the main focus of global campaign “Correct The Internet”…
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Petronas celebrates the Chinese New Year in preservation of culture and heritage
KUALA LUMPUR, MALAYSIA – Ensemble Worldwide, the creative unit of IPG Mediabrands’s Mediabrands Content Studio (MBCS), has released PETRONAS’ first festive film…
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Guy Ritchie directs timelessly elegant new film for Cartier, starring Catherine Deneuve and Rami Malek
PARIS, FRANCE — An expression of the avant-garde, jewelry and watch brand Cartier’s iconic Tank Française connects people to Paris…
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Love Andaman reveals how a campaign turned tourism’s off-season into a booming time
BANGKOK, THAILAND — With the tourism industry hard-hit because of the Covid-19 pandemic, tour firm Love Andaman partnered with creative…
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Croma’s ‘Constitution of Joy’ mixes warmth and service for Republic Day
MUMBAI, INDIA — Retain chain company Croma’s digital campaign “Constitution of Joy” has come out with a heartwarming film based…
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O’Neill and C41 ask young thrill-seekers to define the in-between
CALIFORNIA, USA — Surf brand O’Neill has launched “In Between Lines,” a new outdoor campaign created by creative agency C41,…
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Ford Pro and AMV BBDO ‘break in’ new Ranger by covering it in mud
LONDON, UK — Productivity accelerator Ford Pro has launched a Pan-European campaign for the all-new 2023 Ranger pickup truck, created…
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Leo Burnett Lebanon and ABAAD disrupt generations of trauma with anti-rape film ‘Dirty Laundry’
BEIRUT, LEBANON – Creative agency Leo Burnett Beirut and Lebanon-based non-profit ABAAD have teamed up with multi-disciplinary artist Remie Akl…
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Distillery launches an AI-powered children’s storybook celebrating the Year of the Rabbit
SINGAPORE — Distillery, a global creative content studio, has created a unique and innovative way to celebrate Chinese New Year…
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TikTok honors the tradition of Hongbao-giving in Chinese New Year ad by Fred & Fred Shanghai
SHANGHAI, CHINA — Creative agency FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the…
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Xbox gamers can unlock exciting prizes and exclusive content with unique Oreo combinations
DÜSSELDORF, GERMANY — This 2023, beloved sandwich cookie brand OREO is partnering with Xbox to create an unmissable activation that…
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Bench pays an ode to ‘Curtain Coukure’ and the creativity of Filipino LGBT youth with TBWA\SMP
MANILA, PHILIPPINES — The boundless creativity and imagination of Filipino LGBT youth takes center stage in a captivating new campaign…
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