Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Jenn Chia and Listerine swish away bad luck during the Chinese New Year
KUALA LUMPUR, MALAYSIA – Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated…
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Create a musical time capsule for 2023 with Spotify’s Playlist in a Bottle
MANILA, PHILIPPINES — 2023 is here and in full swing! Whether one is still feeling the holiday hangover or already…
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Mountain Dew champions Siargao’s recovery with surf-inspired pieces by ReMaker Space and BBDO Guerrero
MANILA, PHILIPPINES — On December 16, 2021, the island of Siargao was devasted by Super Typhoon Odette, leaving damages to…
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Fastrack’s NatureWear Specs, made from castor seeds, is ‘loved by nature’
BANGALORE, INDIA — Fashion manufacturer Titan Company’s eyecare division has strengthened its focus on sustainability with Fastrack’s new NatureWear collection.…
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One Selecta scoop at a time — delivering happiness through the Grab superapp
MANILA, PHILIPPINES — Mamang sorbertero is a neighborhood staple most Filipinos grew up with. The ring of their bells signals…
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Chevrolet and AFX Creative prove that love doesn’t lessen with loss
SANTA MONICA, USA — As the holidays ushered in a sense of giving, sentimentality, family, and festivities, automobile company Chevrolet,…
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Kenny Rogers Roasters gives back and helps local farmers with ‘farmvocacy’ campaign
MANILA, PHILIPPINES — Filipino consumers are getting more socially-conscious in buying and supporting goods and services. This positive shift comes…
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Peloton rolls out year-in-review campaign showcasing personal achievements of members in 2022
LONDON, UK – For the third year in a row, fitness platform Peloton has partnered with creative experience agency Stink…
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Kimberly-Clark relaunches iconic diaper brand Huggies with ‘We got you, baby’ by Ogilvy India
MUMBAI, INDIA – Manufacturing company Kimberly Clark brought a fresh new identity for its iconic brand Huggies with the relaunch…
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St Luke’s debuts TotallyMoney partnership by bridging consumers to their financial dreams
LONDON, UK – Independent creative agency St Luke’s has kicked off its first work for credit app, TotallyMoney with a…
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Mimiyuuuh stars in Prime Video’s newest SEA campaign with creators from Thailand and Indonesia
MANILA, PHILIPPINES — Streaming platform Prime Video has launched its second Southeast Asian brand campaign in Indonesia, the Philippines, and…
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LGBTQIA+ supporters, exploited workers, and activists — De Morgen and mortierbrigade bring them to the World Cup
BRUSSELS, BELGIUM — Last December 18, the world witnessed the highlight of perhaps the most controversial World Cup ever: the…
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NYF Partners with The Band of Sisters, creates new series exploring gender bias in the workplace
NEW YORK, USA — New York Festivals® Advertising Awards has partnered with The Band of Sisters, a group of six executive-level women who have seen it all –…
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