Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Colenso BBDO’s Christmas advert is self-proclaimed as the agency’s worst idea in 53 years
AUCKLAND, NEW ZEALAND — Creative agency Colenso BBDO released the “worst piece of work” in its long illustrious history. They…
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This spot by Bacon and TBWA for Stockholms Stadsmission gives us a holiday-inspired reality check
STOCKHOLM, SWEDEN — Perception is not reality. We all know this to be true, but it can be hard to…
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Trisha Salonga’s Milo character illustrations beautifully capture the integration of art, sports, and community
MANILA, PHILIPPINES — Art, like sports, is highly instrumental in engaging the youth. To amp up its promotion of sports…
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A solemn holiday tribute, a stunning 40-artist collaboration, and life-saving traffic signs take the spotlight in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Finnish chocolate brand Fazer harnesses its packaging to respect peace
HELSINKI, FINLAND — December 06 marked the 105th Independence Day of Finland. The date also marked the first Independence Day…
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BBDO Bangkok, Listerine, Watsons, and Operation Smile Thailand assemble ‘The Cleft Choir’
BANGKOK, THAILAND — Creative agency BBDO Bangkok, Oral healthcare brand LISTERINE, Healthcare company Watsons, and non-profit organization Operation Smile Thailand…
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FCINQ and Red Card pay tribute to migrant workers at the Qatar World Cup
PARIS, FRANCE — On February 21, 2021, the British newspaper The Guardian published an investigation estimating that more than 6,500…
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All Woman’s House and Familjen light Christmas candles for 24 murdered women
ÖREBRO, SWEDEN — Last year, 24 women were murdered in Sweden, many by someone they had close relations with. According…
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Colenso BBDO and Pedigree offer an adorable antidote to teenage behavior
AUCKLAND, NEW ZEALAND — According to leading neuroscience, the rational part of a teenager’s brain switches off momentarily to allow…
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Manipal Hospitals uses heart-shaped traffic lights to raise awareness for cardiac emergencies
MUMBAI, INDIA — Healthcare group Manipal Hospitals recently conducted a health awareness campaign in association with Bruhat Bengaluru Mahanagara Palike (BBMP)…
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Tongue-in-cheek ads from Canon and Wunderman Thompson Dubai take smartphone cameras to task
DUBAI, UAE — A good camera has become one of the main selling points of a smartphone. But even with…
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Biti’s and Dentsu Redder teams up with 40 up-and-coming Vietnamese artists
HO CHI MINH, VIETNAM — As part of its 40th-anniversary celebration, Biti’s has partnered with creative agency dentsu Redder and…
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Samsung encourages Gen Z to ‘choose whatever and bring it out’ in Leo Burnett Israel campaign
ISRAEL — The new campaign for Samsung‘s ecosystem, GALAXY Buds2 PRO headphones and Galaxy Watch5 smartwatches, returned to target Generation…
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