Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TikTok rolls out in-app ‘Mental Well-Being Comes First’ campaign based on new study findings
MANILA, PHILIPPINES — TikTok announced that it is reinforcing its commitment to fostering a safer space for mental health conversations…
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KFC Thailand takes over the season with its very own ‘Basket the Bucket,’ a finger lickin’ good holiday basket
BANGKOK, THAILAND — When it comes to gifting during the festive season in Thailand, it is always an epic battlefield…
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Wunderman Thompson’s fraud prevention campaign for HSBC reveals the real faces of fraud
LONDON, UK — With trillions of dollars stolen every year by sophisticated fraudsters, creative agency Wunderman Thompson has created a global…
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Heinz and Serviceplan Cologne depict that hilariously relatable moment ‘when you drop everything for Heinz’
COLOGNE, GERMANY — We’ve all been there. You’re almost done shopping when you suddenly see a product on the shelf…
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Prudential Thailand’s year-end health review asks: how well do you know your family members’ health?
BANGKOK, THAILAND — Prudential Thailand’s latest campaign asks one question: How well do you know your family members’ health? Conceptualized…
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ShEqual video series discusses the need for advertisers to drop harmful women’s stereotypes
MELBOURNE, AUSTRALIA — From passive little girls to sexualized women, narrow and limiting stereotypes of women are still prevalent in…
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Bombay Design Centre launches first-of-its kind art and artist platform for Camlin
MANILA, PHILIPPINES — Kokuyo Camlin is a pioneer in building quality products that are made in India and loved by…
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BBH Singapore breaks the stigma around mental health for men with ‘Deal With It’ campaign
SINGAPORE — During the run-up to International Men’s Day on November 19, creative agency BBH Singapore launched a campaign that…
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Bumble launches in-person campaign ‘So, G?’ with local businesses to encourage dating this holiday season
MANILA, PHILIPPINES — If anything has wreaked havoc on the dating scene, it would be the pandemic. The uncertainty caused…
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Pinoy Christmas is finally back in all its all-out glory with Jollibee’s ‘Sarap ng Pasko’ campaign
MANILA, PHILIPPINES — Jollibee and its creative agency Publicis JimenezBasic (PJB) show the kind of Christmas that Pinoys love and…
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Grab launches the ‘Grandmother of All Sales’ for its year-end mega sale with Fishermen Integrated
SINGAPORE — Creative agency Fishermen Integrated Singapore has launched the Grandmother of All Sales creative campaign to kick off Grab‘s…
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This week’s best campaigns include a vegetarian vampire, a diverse Kamasutra, and the world’s largest vending machine
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Sidaction and The Good Company launch LGBT+ Kamasutra book with 69 positions showcasing all sexualities
LONDON, UK — Sidaction and The Good Company publish the first inclusive Kamasutra, the Kamasutra+, to represent a diversity of…
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