Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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BMB gives this Christmas classic a football reboot with FareShare for first-ever Christmas World Cup
LONDON, UK — Creative agency BMB is bringing a dash of festive spirit to this year’s World Cup tournament, with…
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‘The season is the reason,’ says Myer’s biggest and boldest Christmas spot by Clemenger BBDO
MELBOURNE, AUSTRALIA — Department store Myer is encouraging Australians to embrace the chaos of Christmas and “Let the Season be…
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Batang Matatag puts emphasis on children’s gut health and nutrition with Erceflora Kiddie campaign
MANILA, PHILIPPINES — Non-profit organization Batang Matatag has long recognized that a child’s health and nutrition during their formative years…
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BBDO India and Milkbasket save the day with a campaign that brings in all the smiles
MUMBAI, INDIA — Guests you didn’t expect, a maid on leave, or a really rough hangover? With online milk and…
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Gushcloud Thailand puts the spotlight on social media and cyberbullying in #talkxic campaign
BANGKOK, THAILAND — Gushcloud Thailand, a leader in the creator and entertainment industry, has tapped 60 online creators to launch…
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Heinz introduces a 280-year old vegetarian vampire in new spot by 1stAveMachine and Wieden+Kennedy
NEW YORK, USA — Storytelling production company 1stAveMachine and independent creative network Wieden + Kennedy have released their latest work for…
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Spark launches S.N.T.A. to help New Zealanders out in buying gifts for hard-to-buy-for people
AUCKLAND, NEW ZEALAND — Last year, broadband internet and mobile phone services Spark launched S.N.T.A. to take the guesswork out…
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In this week’s best ads: Everything is therapy, a fruit hater lands juice spokesperson gig, and Santa Claus gets replaced
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Paddy Power’s take on the true meaning of Christmas is a mischievous celebration of football festivities
DUBLIN, IRELAND — Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war…and delivered a…
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PLDT High Speed Hitters share personal stories about mental health on Better Today’s Power Move Project
MANILA, PHILIPPINES — PLDT High Speed Hitters middle blockers Mika Reyes and Jessey De Leon arrived at the gym in…
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Penny and Serviceplan’s 2022 Christmas campaign is a powerful plea against divisions within society
MUNICH, GERMANY — The wait is over. One year after discount supermarket brand PENNY‘s emotional Christmas spot “The Wish” moved…
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During the lunar eclipse, Fanta turned the moon into the world’s largest vending machine
MEXICO — During the early hours of November 08, a rare lunar eclipse, known by some as an Orange Moon,…
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Mastercard’s Player of the Match sonic trophy is designed by Māori designer Nichola Te Kiri
MANILA, PHILIPPINES — The love for rugby in New Zealand isn’t one that’s defined by stats or results. Rather, it’s…
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