Campaign SpotlightPress Release

Heinz introduces a 280-year old vegetarian vampire in new spot by 1stAveMachine and Wieden+Kennedy

NEW YORK, USA — Storytelling production company 1stAveMachine and independent creative network Wieden + Kennedy have released their latest work for food processing company Heinz. “Vegetarian Vampire,” which debuted during the premiere of AMC’s new “Interview With the Vampire series,” features TikTok star EJ Marcus.

The PSA-esque spot, directed by award-winning comedy writer, director, and actor David Ebert, features 280-year-old vampire, influencer, and activist Toby pleading for his fellow vampires to consider becoming “vegetarian” by switching their diets from his human friends to Heinz Tomato Blood ketchup.


“Vegetarian Vampire” is just one of the recent TikTok-centric projects David has helmed for 1stAveMachine. His previous campaign for Kraft, “Real Mayo,” utilized his non-accredited astrological knowledge to deliver personalized readings on TikTok and Twitter. David was also the Creative Director for “GroupHug,” a 1stAveMachine-created TikTok channel created with the goal of showcasing the impact and utility of TikTok for brands. The project featured over 80 pieces of content with over 30 creators.


Heinz Lead: Megan Magnuson
Sr. Brand Manager: Jacqueline Chao
Brand Manager: Alyssa Cicero

Agency: Wieden + Kennedy
Creative Director: Christine Santora
Creative Director: Will Binder
Art Director: Bowook Yoon
Copywriter: Sara Carr
Producer: Tara Toliver
Executive Producer: Sam Kilbreth
Management Supervisor: Carina Polini
Account Supervisor: Miriam Charry
Account Executive: Emily Rivera
Senior Business Manager: Andrew Fagan

Production Company: 1stAveMachine
Directors: David Ebert
Partner/Executive Producer: Sam Penfield
Executive Producer: Andrew Geller
Producer: Matthew Snetzko

Post Production:
Editor: Melissa Burns

Partner with adobo Magazine

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