Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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iProspect and ArcelorMittal Nippon Steel India fuse re-imagination and engineering in corporate campaign
MUMBAI, INDIA — iProspect, the digital-first end-to-end media agency from dentsu India, has launched ArcelorMittal Nippon Steel India’s (AM/NS India) latest…
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Pond’s ventures into shoppertainment and Web3 with ‘Glow Stage’ campaign on Shopee by Virtue APAC
SINGAPORE — Beauty brand POND’S, alongside Red Velvet K-pop idol Wendy, has launched a unique experiential “shopper-tainment” campaign on Shopee.…
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Prettybird UK welcomes Robert Wilkins to director roster, unveils new suicide prevention campaign
LONDON, UK — Award-winning Director Robert Wilkins has joined the PRETTYBIRD UK roster and directed a campaign for suicide prevention…
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Step aside, Tinder. MyHooman finds the perfect match for singles: shelter cats
AUCKLAND, NEW ZEALAND — Ask any single person who has used digital dating platforms, and they’ll tell you it’s not…
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Tanishq and Talented push soon-to-wed couples to talk about the real deal: their life after the wedding
MUMBAI, INDIA — In November 2021, jewelry brand Tanishq launched “Marriage Conversations” amidst the big, fat, Indian wedding season. The…
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Wunderman Thompson reinforces Apollo Tyres as a trusted ally in consumer journeys with ‘Wonderful Day’
MUMBAI, INDIA — International tire manufacturer Apollo Tyres, in collaboration with creative agency Wunderman Thompson India, has unveiled the latest…
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Sunsilk’s Dashain Vibes is one of the most talked about digital campaigns in Nepal this festive season
KATHMANDU, NEPAL — This year, hair care brand Sunsilk launched its “Sunsilk Dashain Vibes 2” campaign to encourage consumers to…
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Cigna International champions mental health in the workplace with ‘The 5% Pledge’
SINGAPORE — Creative agency McCann Worldgroup Singapore has partnered with health insurance company Cigna International Markets to launch its latest…
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This week’s best campaigns combat solo dining anxiety, transform cheap beer, and celebrate the return of an all-out Christmas season
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Against Living Miserably’s latest ad by AMV BBDO and Seven Stones tackles loneliness, together
LONDON, UK — English footballer Declan Rice has been featured in a new campaign directed by Robert Wilkins out of…
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Wolf BKK and Central Department Store’s campaign centers on ‘un-letgoable’ midnight sale
BANGKOK, THAILAND — Getting rid of greed is hard, shopping is not. Rather than trying to abandon your sin, it’s…
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McDonald’s flips the solo dining experience from anxiety to luxury with the Single VIP Area
MANILA, PHILIPPINES — Singles Day may have already passed, but the celebration of Single-hood continues at McDonald’s with its Single VIP…
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Cheap beer is transformed to craft beer with this vending machine by Belgo and Happiness Saigon
HO CHI MINH, VIETNAM — When most beer is as cheap as water, it’s hard to convince people to take…
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