Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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This week’s best ads bring you space-ready chicken, a musical tour of Singapore, and queer joy in sports
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Sony calls on TikTokers to showcase their creativity in the ‘Tell Me Without Telling Me’ challenge
MANILA, PHILIPPINES — This July, TikTok has called on content creators to grab the chance to win their own pair…
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LAQO and Bruketa&Žinić&Grey’s metaverse museum pokes fun at outdated insurance practices
ZAGREB, CROATIA — The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland…
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Soursop and Nike champion queer joy and inclusivity in sport
AMSTERDAM, NETHERLANDS — Amsterdam-based creative agency Soursop’s latest work for Nike has underscored that Pride is for life, not just for June, in a joyful social campaign that celebrates both the pivotal…
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Milo launches augmented reality filter Digi Dash to get more kids into sports
MANILA, PHILIPPINES — The pandemic has undeniably ushered in unprecedented digital penetration, making almost everyone in the family spend more…
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St Luke’s fun campaign for Heathrow underlines that holidays begin at the airport, not at the destination
LONDON, UK — Heathrow is encouraging travellers to begin their holiday at the airport before they even step on the…
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Honne introduces listeners to the beauty of Singapore through music, in partnership with Singapore Tourism Board
SINGAPORE — Singapore Tourism Board (STB) has partnered with Warner Music Singapore and hit English alt-pop duo HONNE to create “inside-out in…
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Wolf Bkk sends CP Chicken on a journey to space
BANGKOK, THAILAND — CP, a world-leading food brand, wants to raise consumers’ awareness about chicken safety standards. This time, Wolf…
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PVR Inox dares movie-goers to watch Insidious in the cinema alone with terrifying challenge
GURUGRAM, INDIA — Advertising and branded content uses many emotions to engage consumers. Fear is one of them. Brands have used…
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Paraguay Sin Basura raises awareness on excessive use of plastic this July with Oniria TBWA
ASUNCION, PARAGUAY — Fundación Paraguay Sin Basura presents the “July Without Plastic” campaign, led by Oniria TBWA, with the aim of…
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If someone owns an Oppo Reno 10, you wouldn’t want to give it back, says Hamlet
LONDON, UK — Consumer electronics giant OPPO has launched the Monroe series of its Reno 10 model of mobile phone with a new global campaign created and produced by international production studio…
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Venture into retrofuturism, embrace community, and embody the dating world’s best green flag
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Greenpeace Hong Kong and DDB’s ‘Seabed’ initiative sheds light on plastic pollution crisis
HONG KONG — Greenpeace East Asia Hong Kong has asked the public to sleep in the “bed” it’s made. The…
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