LONDON, UK — Consumer electronics giant OPPO has launched the Monroe series of its Reno 10 model of mobile phone with a new global campaign created and produced by international production studio HAMLET.
Directed by Tucker Bliss through HAMLET, Can I have my phone back? is a feel-good two-minute TV spot highlighting the photographic capabilities of the new Reno Monroe model.
Recognizing the significance of capturing meaningful moments and the art of taking a great photo for their tech-savvy consumers, OPPO developed the state-of-the-art pro-portrait lens for the Reno model. The advanced lens adds a touch of “WOW Factor” to the photos and ensures an exceptional image quality that catches people’s attention, and, as a result, everyone wants to be part of the shot.
It has become customary to ask strangers to take a picture of us and our friends with our own phones. They tend to check if they’ve managed to get a good snap before handing back the phone. However, in Can I have my phone back?, strangers love the quality of the OPPO Reno 10 so much, they want a picture of themselves too.
This leads to an unexpected outcome as the phone is passed from person to person and sent on a photographic odyssey, anxiously pursued by its owner, concerned she may not get her phone back. When she finally gets her phone back, her concern disappears, and she revels in the beautiful photos that capture its journey.
Tucker said, “We were given a detailed overview of the new phone and a brief to highlight the phone’s pro-portrait features. Other than that, we had a blank canvas, complete creative freedom. We had a selection of ideas after our creative process, but Can I have my phone back? felt like the strongest idea and aligned with the brand. It’s playful, cheeky, has a bit of a story, it’s natural, yet a bit fantastical.”
In addition to TV, the campaign will also run online on social channels and PoS in India, South Asia, Asia Pacific, the Middle East, Africa, Europe, and Japan.
Product: Oppo Reno 10 – Monroe series
Title: Can I have my phone back?
Agency: Guangdong OPPO Mobile Telecommunications Corp. Ltd.
Executive Creative Director: Mats Hakansson
Creative director: James Li
SENIOR ART DIRECTOR: Gao Bo
Design Lead: Yuyeon Cho-De Jong
Senior Creative Project Manager: Pei Binzhi
Senior Creative Project Manager: Yao Yawen
Senior Marketing Planning Manager: Luo Siqi
Senior Marketing Project Manager: Cai Xinyi
Production Company: HAMLET
Director: Tucker Bliss
Executive Producers: Ruben Goots, Jason Felstead, Mathias Kerner
Producer: Pim Verhaert
Post-Producer: Dominique Ruys
Director of Photography: David Foulkes (WPA)
Art director: Silke De Rycke
Stylist: Lisa Lapauw
Make-up artist: Mathilde Van Hoof
Casting agency: Dominique Models
Editor: Dylan Edwards (Cabin Edit)
Music: Sonhouse, Brussels
Sound Design: Sonhouse
Sound Post-Production Cy: Sonhouse
Color Grader: Marina Starke (MAP)
VFX Company: Strobe
VFX Supervisor: Franklin Toussaint
Image Post-Production Cy: Moxy