Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Croma’s ‘Constitution of Joy’ mixes warmth and service for Republic Day
MUMBAI, INDIA — Retain chain company Croma’s digital campaign “Constitution of Joy” has come out with a heartwarming film based…
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O’Neill and C41 ask young thrill-seekers to define the in-between
CALIFORNIA, USA — Surf brand O’Neill has launched “In Between Lines,” a new outdoor campaign created by creative agency C41,…
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Ford Pro and AMV BBDO ‘break in’ new Ranger by covering it in mud
LONDON, UK — Productivity accelerator Ford Pro has launched a Pan-European campaign for the all-new 2023 Ranger pickup truck, created…
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Leo Burnett Lebanon and ABAAD disrupt generations of trauma with anti-rape film ‘Dirty Laundry’
BEIRUT, LEBANON – Creative agency Leo Burnett Beirut and Lebanon-based non-profit ABAAD have teamed up with multi-disciplinary artist Remie Akl…
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Distillery launches an AI-powered children’s storybook celebrating the Year of the Rabbit
SINGAPORE — Distillery, a global creative content studio, has created a unique and innovative way to celebrate Chinese New Year…
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TikTok honors the tradition of Hongbao-giving in Chinese New Year ad by Fred & Fred Shanghai
SHANGHAI, CHINA — Creative agency FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the…
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Xbox gamers can unlock exciting prizes and exclusive content with unique Oreo combinations
DÜSSELDORF, GERMANY — This 2023, beloved sandwich cookie brand OREO is partnering with Xbox to create an unmissable activation that…
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Bench pays an ode to ‘Curtain Coukure’ and the creativity of Filipino LGBT youth with TBWA\SMP
MANILA, PHILIPPINES — The boundless creativity and imagination of Filipino LGBT youth takes center stage in a captivating new campaign…
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‘Save the drama’ says FCB Shout in Chinese New Year spot for Pepsi
KUALA LUMPUR, MALAYSIA — Creative agency FCB SHOUT’s first outing for leading beverage manufacturer Etika sees the agency delivering a cheeky campaign…
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Oatside storms Twitter, apologizes ‘for being too popular’
BANGKOK, THAILAND — While social media makes it easy for people to complain about brands these days, it becomes tough…
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Mahindra and Ogilvy tell businesses, ‘Together we rise’
MUMBAI, INDIA — Mahindra Group, the global giant of Indian origin, has completed 70 years of growth and success. Their…
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This week in ads brings us Lunar New Year celebrations, an invite into the world of Sugarlandia, and an important pledge from Publicis Groupe
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Manulife shares life hacks to help Filipinos become their best selves this 2023
MANILA, PHILIPPINES — To inspire more Filipinos to take charge of their lives and make smarter financial decisions this 2023,…
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