Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Donation Wallpaper makes it easy to do good in a digital world, from McDonald’s and Leo Burnett Taiwan
TAIPEI, TAIWAN – In Taiwan, receipts aren’t just boring old receipts – they’re a chance to win millions. Everything you pay…
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No smell, only relief in new Grey Group and Iodex Ultra Gel ad
MUMBAI, INDIA — Most people are all too familiar with the pungent smell that follows the application of various pain…
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McCann Shanghai and the North Face China launch digital collectible
SHANGHAI, CHINA — Activewear and sports gear brand The North Face has partnered with creative agency McCann Shanghai to launch…
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Sabina and VMLY&R transform regular bras into breast cancer detecting simulators
BANGKOK, THAILAND — Global brand experience agency VMLY&R and Thai underwear brand Sabina have teamed up to fight breast cancer…
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Grey Dubai and Al-Futtaim IKEA assemble more than just furniture this Ramadan
DUBAI, UAE — Swedish home furnishing retailer Al-Futtaim IKEA, in partnership with its creative and strategic agency partner, GREY Dubai,…
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Prime Video puts the beauty of football into song with the ‘Ligue 1 Uber Eats Symphony’
PARIS, FRANCE — To enhance the Ligue 1 Uber Eats show, Prime Video presents “Ligue 1 Symphony,” a hymn created…
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Filipino student named Drink Water preaches hydration as Gatorade No Sugar’s unexpected new endorser
MANILA, PHILIPPINES — Gatorade No Sugar has a new endorser. But it’s not who the internet thinks it is. Drink…
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Journey Beyond and Town Square take travelers on a quinetssential Australian trip by train
MELBOURNE, AUSTRALIA — Journey Beyond, one of Australia’s leading travel and experience companies with a portfolio of tour, cruise, and…
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Bombay Times collaborates with Pride Circle and FCB India to make workplaces inclusive for the LGBTQ+ community
BOMBAY, INDIA — At the back of the court ruling in 2018 decriminalizing homosexuality in India, the first edition of…
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Cossette’s Nicole Ellerton reveals creative process behind new Gerety call to entries campaign
PARIS, FRANCE — Independent agency Cossette has created a powerful call for entries campaign for the Gerety Awards. With more than 20 translations, the…
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Deli Highlighter shows how one can stand out in a crowd in campaign by Wunderman Thompson Kolkata
KOLKATA, INDIA — With more than 1.42 billion people today, India stands as one of the world’s most populous nations.…
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Jollibee enjoins everyone to be part of its 45th anniversary in energetic spot with McCann Worldgroup
MANILA, PHILIPPINES — For over four decades, Jollibee has celebrated key milestones with their signature brand of creative storytelling through…
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Rémy Martin celebrates 50 years of hip-hop with VSOP Mixtape Volume 3 Limited Edition and Mixtape Street Art Museum
NEW YORK, USA — To celebrate the 50th Anniversary of hip-hop and the final installment of the brand’s three-party trilogy,…
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