Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Stashfin and Havas Worldwide bring unique superpowers to consumers in awareness-building spot
MUMBAI, INDIA – Stashfin, a leading fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin…
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Association of Mutual Funds in India unveils spot with Wunderman Thompson Mumbai on India’s growth story
MUMBAI, INDIA — Association of Mutual Funds in India (AMFI) launched its next leg of mutual fund investor education campaign…
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Guinness celebrates the power of football fandom with ‘Brothers’ by AMV BBDO
LONDON, UK – The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of…
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India’s first AI-powered rapper ‘BotHard’ joins Realme MTV Hustle 2.0 in search for the newest rap sensation
MUMBAI, INDIA – As Realme MTV Hustle 2.0 continues its epic quest for India’s newest rap sensation, youth entertainment leader MTV…
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Google Cloud India honors India’s problem solvers with new campaign by Kinnect
MUMBAI, INDIA – As part of its flagship event Cloud Next 22, Google Cloud unveiled its new brand film “Hum…
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McDonald’s teams up with Ralph Kaminski to honor restaurant patrons in new campaign by DDB Warsaw
WARSAW, POLAND — In the first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment…
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Ocado customers turn into talking fruits and vegetables in ‘Food for Thought’ by St. Luke’s
LONDON, UK – The world’s largest online supermarket, Ocado, has launched a playful customer-centric campaign that passes the mic over…
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Bacon and &Co. craft a socially awkward (but hilarious) spot for Costa Coffee on life’s ‘big little mistakes’
COPENHAGEN, DENMARK – We all know the feeling of an unpleasant inner monologue after making a public fool of ourselves.…
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Avon launches ‘Normal For Me’ campaign, marks 30th year in its crusade against breast cancer
MANILA, PHILIPPINES — One in eight women will develop breast cancer in their lifetime. In 2019, Filipina women were even…
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This week’s best ads: KFC’s answer to overthinking, Mastercard’s tribute to black-owned businesses, and Sassa Gurl butts heads with ‘kontrabidas’
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Greene King launches first-ever craft beers by paying homage to centuries of heritage with House337
LONDON, UK — Creative collective House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head…
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WhiteGrey Positive teams up with Sheldrick Wildlife Trust to protect the African elephant with data
SYDNEY, AUSTRALIA — Mammoth is whiteGREY Positive’s (wG+) newest innovation for the Sheldrick Wildlife Trust (SWT), making data the latest…
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Mastercard partners with Black Panter: Wakanda Forever to celebrate Black women-owned businesses
NEW YORK, USA — Mastercard, global pioneer in payment innovation and technology, announced its collaboration with Marvel Studios’ Black Panther:…
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