Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Guy Ritchie directs timelessly elegant new film for Cartier, starring Catherine Deneuve and Rami Malek
PARIS, FRANCE — An expression of the avant-garde, jewelry and watch brand Cartier’s iconic Tank Française connects people to Paris…
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Love Andaman reveals how a campaign turned tourism’s off-season into a booming time
BANGKOK, THAILAND — With the tourism industry hard-hit because of the Covid-19 pandemic, tour firm Love Andaman partnered with creative…
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Croma’s ‘Constitution of Joy’ mixes warmth and service for Republic Day
MUMBAI, INDIA — Retain chain company Croma’s digital campaign “Constitution of Joy” has come out with a heartwarming film based…
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O’Neill and C41 ask young thrill-seekers to define the in-between
CALIFORNIA, USA — Surf brand O’Neill has launched “In Between Lines,” a new outdoor campaign created by creative agency C41,…
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Ford Pro and AMV BBDO ‘break in’ new Ranger by covering it in mud
LONDON, UK — Productivity accelerator Ford Pro has launched a Pan-European campaign for the all-new 2023 Ranger pickup truck, created…
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Leo Burnett Lebanon and ABAAD disrupt generations of trauma with anti-rape film ‘Dirty Laundry’
BEIRUT, LEBANON – Creative agency Leo Burnett Beirut and Lebanon-based non-profit ABAAD have teamed up with multi-disciplinary artist Remie Akl…
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Distillery launches an AI-powered children’s storybook celebrating the Year of the Rabbit
SINGAPORE — Distillery, a global creative content studio, has created a unique and innovative way to celebrate Chinese New Year…
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TikTok honors the tradition of Hongbao-giving in Chinese New Year ad by Fred & Fred Shanghai
SHANGHAI, CHINA — Creative agency FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the…
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Xbox gamers can unlock exciting prizes and exclusive content with unique Oreo combinations
DÜSSELDORF, GERMANY — This 2023, beloved sandwich cookie brand OREO is partnering with Xbox to create an unmissable activation that…
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Bench pays an ode to ‘Curtain Coukure’ and the creativity of Filipino LGBT youth with TBWA\SMP
MANILA, PHILIPPINES — The boundless creativity and imagination of Filipino LGBT youth takes center stage in a captivating new campaign…
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‘Save the drama’ says FCB Shout in Chinese New Year spot for Pepsi
KUALA LUMPUR, MALAYSIA — Creative agency FCB SHOUT’s first outing for leading beverage manufacturer Etika sees the agency delivering a cheeky campaign…
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Oatside storms Twitter, apologizes ‘for being too popular’
BANGKOK, THAILAND — While social media makes it easy for people to complain about brands these days, it becomes tough…
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Mahindra and Ogilvy tell businesses, ‘Together we rise’
MUMBAI, INDIA — Mahindra Group, the global giant of Indian origin, has completed 70 years of growth and success. Their…
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