Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Zero Waste Malaysia delivers a deliciously satirical Christmas message on food wastage by Dentsu Creative Malaysia
KLANG VALLEY, MALAYSIA – When there is a holiday feast, chances are, there is food left over and wasted. Which…
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The tribute to the origin of Pelé by Mercado McCann
BUENOS AIRES, ARGENTINA – Sports association CONMEBOL and creative agency Mercado McCann paid homage to iconic Brazilian professional footballer Pelé with…
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Cadbury Dairy Milk’s #HeartTheHappiness campaign by Ogilvy India allows people to unlock the happiest moments of 2022
MUMBAI, INDIA – In today’s social media world where algorithms are designed to favor only popular pages, a lot of…
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AnNahar revives 6 defunct Lebanese newspapers within its own pages
DUBAI, UAE — Unlike anything it has published before, Lebanese newspaper AnNahar brought back to life different Lebanese newspapers that…
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Desperados launches festive beer that tastes like Christmas cake and family arguments
AMSTERDAM, NETHERLANDS — It’s that time of year again. The Christmas lights are up, the weather is getting colder, the…
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HSBC launches seasonal ‘WINTERverse’ campaign, setting the benchmark for play to earn gamification
HONG KONG — With the festive season, financial services company HSBC and creative agency Wunderman Thompson Hong Kong have brought…
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VMLY&R and Tops want people to discover the joy of supermarket gifts
BANGKOK, THAILAND — Global brand experience agency VMLY&R and Thailand’s largest supermarket chain Tops has turned the act of gift-giving…
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McDonald’s and Leo Burnett Manila hijack food items in video games with ‘The Unbranded Menu’
MANILA, PHILIPPINES — Quick service giant McDonald’s has hijacked the gaming multiverse with “Unbranded Menu,” an open challenge to gamers…
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Colenso BBDO’s Christmas advert is self-proclaimed as the agency’s worst idea in 53 years
AUCKLAND, NEW ZEALAND — Creative agency Colenso BBDO released the “worst piece of work” in its long illustrious history. They…
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This spot by Bacon and TBWA for Stockholms Stadsmission gives us a holiday-inspired reality check
STOCKHOLM, SWEDEN — Perception is not reality. We all know this to be true, but it can be hard to…
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Trisha Salonga’s Milo character illustrations beautifully capture the integration of art, sports, and community
MANILA, PHILIPPINES — Art, like sports, is highly instrumental in engaging the youth. To amp up its promotion of sports…
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A solemn holiday tribute, a stunning 40-artist collaboration, and life-saving traffic signs take the spotlight in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Finnish chocolate brand Fazer harnesses its packaging to respect peace
HELSINKI, FINLAND — December 06 marked the 105th Independence Day of Finland. The date also marked the first Independence Day…
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