Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Cadbury Dairy Milk Chocolate and Ogilvy melt hearts with new TVC
SINGAPORE — Chocolate brand Cadbury, together with creative agency Ogilvy, has launched a new TVC for Cadbury Dairy Milk Chocolate, reinforcing…
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Campaign Spotlight: Rabbit’s Tale and Five Star Chicken bring memories of special meals to life
BANGKOK, THAILAND — Rabbit’s Tale has recently released a new campaign for Five Star Chicken, a quick-serve restaurant chain in…
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Campaign Spotlight: BBDO Guerrero introduces zero-waste Kintab toothpaste tabs
MANILA, PHILIPPINES — According to Kintab CEO, Guil Sencio, “The bathroom cabinet is one of the last bastions of single-use plastics…
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Campaign Spotlight: Watch Nutriasia, DDB Tribal’s new ad ‘Masarap na Love, Masayang Celebration’
MANILA, PHILIPPINES — In time for Pride Month, condiments manufacturer NutriAsia and its digital agency DDB-Tribal Worldwide Philippines have launched…
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Campaign Spotlight: Lalamove brings businesses across the globe together to ‘Make A Winning Move’
HONG KONG — Lalamove, a leading on-demand delivery platform, has launched a regional branding campaign “Make a Winning Move” to…
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Campaign Spotlight: Subway’s iconic Sabweh character swings into the scene at Pavilion Kuala Lumpur
KUALA LUMPUR, MALAYSIA — Subway Malaysia’s first-ever locally inspired mascot, Sabweh, is ready to star in his very own 3D…
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Campaign Spotlight: HSBC launches PayMe with Keung To and mascot PayMeow
HONG KONG — Excitement is rising as PayMe prepares to join the Consumption Voucher Scheme (CVS). To celebrate this momentous…
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Campaign Spotlight: The people make the destination in latest campaign for Philippine tourism
MANILA, PHILIPPINES — In a recent campaign, the Philippines’ Department of Tourism (DOT) took it upon themselves to create a…
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adoboPicks: Playful Father’s Day ads, Tambuli Award winners, and more campaign favorites from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: 12 ambassadors join Puma in its new space pop Slipstream shuttle
PARIS, FRANCE — In 2022, PUMA is reviving an icon of the 80s and 90s. Launched to high school and…
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Campaign Spotlight: Bollywood stars Ayushmann Khurrana and Piyush Mishra urge men to #GiftYourDadAHug
GURUGRAM, INDIA — Dear men, when was the last time you had an actual, productive, and relaxed conversation with your…
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Campaign Spotlight: Himalaya launches equity campaign to inspire consumers to choose wellness
BENGALURU, INDIA — Himalaya Wellness Company, one of India’s leading wellness brands, has launched a new Equity campaign that inspires…
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Campaign Spotlight: How Justdiggit’s trending photo of Mars shifted the conversation back to what’s saving the earth
MANILA, PHILIPPINES — At a time when urgent intervention is needed to save the earth, it should be obvious that…
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