Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Oniria\TBWA and Skol democratize humor with the first meme museum for the blind and visually impaired
ASUNCIÓN, PARAGUAY — According to theorist Richard Dawkins, the meme is the smallest unit of cultural information that one human being…
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Campaign Spotlight: Bajaj creates lunar eclipse on Instagram, YouTube to launch new Brooklyn Black range
MUMBAI, INDIA — Bajaj Pulsar prepared to add two new bikes to their roster: the P250 Brooklyn Black and N160…
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Campaign Spotlight: Dole Sunshine urges the Pope to redeem ‘the forbidden fruit’ in open letter
SINGAPORE — The calamity of original sin — and the apple’s role in it — is undeniably the most catastrophic…
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Campaign Spotlight: Klarna, Visa promote new Klarna card with football superstars ahead of the UEFA Women’s Euro 2022
LONDON, UK — Leading global retail bank, payments, and shopping service Klarna announced the launch of its new campaign with Visa,…
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Campaign Spotlight: Meta, Propel Manila turn any pathway into a walkway for Pride with augmented-reality filter
MANILA, PHILIPPINES — The Pride March is an annual cultural moment for members and allies of the LGBTQIA+ community. This…
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Campaign Spotlight: Subway Singapore gamifies walking challenge as part of ‘What’s Your BMT’ campaign
SINGAPORE — Customers can turn their steps into retail food brand Subway vouchers and potential cash prizes with Subway Singapore’s…
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Campaign Spotlight: Fastrack’s new campaign ‘Pride in our Pronouns’ is the lesson in grammar everyone needs
MUMBAI, INDIA — Fastrack, a leading Indian youth fashion and tech brand, in its stride to break through the stereotype…
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Campaign Spotlight: Madri Excepcional taps Havas for £3.5 million debut ad campaign after breakout success
LONDON, UK — European-style lager Madrí Excepcional has unveiled its first-ever ad campaign, “Door Roja.” Devised by Molson Coors’ lead…
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Campaign Spotlight: FCB Shout brings back the heat for Domino’s Pizza Malaysia’s spicy ssamjeang pizza
KUALA LUMPUR, MALAYSIA — Doubling down on its brand promise of “It’s All About You” in conjunction with its 25th…
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Campaign Spotlight: BBDO Bangkok and Clean & Clear give up on understanding teenagers in new, honest ad
BANGKOK, THAILAND — BBDO Bangkok has created an ad within an ad that perfectly captures the frustration teens have that…
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Campaign Spotlight: Sun Life’s new music video for Johnoy Danao’s ‘Bright Like the Sun’ stars Piolo Pascual
MANILA, PHILIPPINES — “Who is your ideal partner?” This is a question that many of us have pondered during this…
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Campaign Spotlight: Wolf BKK tests the limits of in-store shopping in latest campaign for Central app
BANGKOK, THAILAND — To celebrate the 8th anniversary of its ecommerce app, Central Department Store, Thailand’s leading retail store, brings…
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adoboPicks: Rounding up June with a Groovy Kind of Love, Open University’s ‘The Future is Open,’ and a showcase of Cannes Lions Grand Prix winners
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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