Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Tata Salt launches new campaign in Uttar Pradesh “Har Narangi Pack Tata Namak Nahi Hota”
UTTAR PRADESH, INDIA — Tata Salt, one of the pioneering forces of salt iodisation movement in India, launched its latest…
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Campaign Spotlight: New Le Truc x Leo Burnett Ukraine campaign for Human Rights Foundation amplifies Ukrainian ‘Voices from the Inside’
KYIV, UKRAINE — The latest creative from Publicis Groupe’s Le Truc & Leo Burnett Ukraine for the Human Rights Foundation…
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Campaign Spotlight: Melanie C heralds summer’s biggest line up of Ocado favourites in new advertising campaign by St. Luke’s
LONDON, UK – Ocado, the world’s largest dedicated online grocery retailer, is launching its national integrated summer advertising campaign from…
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Design: Design for Tomorrow rebrands vegan ice cream brand Kind Kones to make kindness look fun
MANILA, PHILIPPINES — Kind Kones started four years ago, with a small ice cream machine. But the Malaysia-based vegan ice…
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Campaign Spotlight: OBOS knows that home was not built in a day in new campaign with Bacon
OSLO, NORWAY — In a new campaign, OBOS explores all the things that turn a house into a home. New…
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Campaign Spotlight: Sweetshop launches new campaign for LUX from Wunderman Thompson
SHANGHAI, CHINA – Long-time creative partners LUX, Wunderman Thompson Singapore and Sweetshop have joined forces once again to launch a new…
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Campaign Spotlight: MosBlock, zebra-patterned mosquito repellent to combat dengue, designed by Akash Digital TV and Grey Dhaka
DHAKA, BANGLADESH — While the world was struggling with a pandemic, Bangladesh was hit by an epidemic within a pandemic.…
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Campaign Spotlight: Meet Kami, the world’s first virtual influencer with Down syndrome
SINGAPORE — Down Syndrome International (DSi) has teamed up with creative agency Forsman & Bodenfors (F&B) and global digital modelling…
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Campaign Spotlight: DOT launches “Keep the Fun Going” sustainable tourism campaign with gamified challenges
MANILA, PHILIPPINES – The Department of Tourism (DOT) launches the second phase of the Save Our Spots (SOS) campaign titled,…
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Campaign Spotlight: Dot Go, the world’s first “object interaction” platform for blind and visually impaired people launches in App Store globally
MUNICH, GERMANY — Dot Go, the first app that connects objects to actions, has launched in the App store. The…
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Campaign Spotlight: Prime Video plays to the rhythm of Roland Garros with FRED & FARID Paris
PARIS, FRANCE — For the second year in a row, Prime Video unveils a new film imagined by FRED &…
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Campaign Spotlight: 7-Eleven welcomes Pinoys back to work with the “7-Eleven Minutes Late” campaign
MANILA, PHILIPPINES – 7-Eleven’s latest campaign “7-Eleven Minutes Late” is a playful rejoinder to the concept of “Filipino Time,” a…
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Campaign Spotlight: Initiating a conversation about often swept under the rug topics, The Man Company stresses #WeNeedToTalk, launches The Gentleman Show
GURUGRAM, INDIA — After launching two successful campaigns to debunk archaic stereotypes and busting myths surrounding men’s grooming, The Man…
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