Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: New Balance releases a new chapter in its global ‘We Got Now’ campaign
BOSTON, USA — Global athletic leader New Balance unveiled the latest installment of its global “We Got Now” campaign. The…
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Campaign Spotlight: Beverage brand Ribena pokes fun at Prince Harry and Meghan with lookalikes in their latest ‘Chin Up’ stunt by BBH London
LONDON, UK — Londoners had to do a double-take as they passed by beverage brand Ribena’s latest stunt — Prince…
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Campaign Spotlight: Ipagdiwang ang Joy ng Pinoy: Jollibee collaborates with BetterBrandLabs Inc X Ubuntu for latest Independence Day video
MANILA, PHILIPPINES — Jollibee celebrates this year’s Independence Day with a new music video, Joy ng Pinoy, that aims to inspire…
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Campaign Spotlight: Johnnie Walker’s first NFT collection sells out in three minutes
SINGAPORE — Johnnie Walker has launched its first NFT collection with seven bottles from its rare Master of Flavour series…
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Campaign Spotlight: NFTs of Paraisopolis, an impoverished community in Brazil, intends to raise $1 million to revitalize its homes
SAO PAULO, BRAZIL — In the middle of towering buildings and upscale neighborhoods of the southern area of Sao Paulo,…
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Campaign Spotlight: Vogue Eyewear launches retro-glam summer campaign featuring Taapsee Pannu
NEW DELHI, INDIA — Ushering in the summer season, Vogue Eyewear has unveiled its new campaign with the India brand…
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Campaign Spotlight: St. Luke’s creates animated 30-second ad for grocery delivery service Zoom by Ocado
LONDON, UK — Ocado Retail, the world’s largest dedicated online grocery retailer, is launching an advertising campaign for the rapid…
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Campaign Spotlight: McDonald’s celebrates photographs of ‘Happy Moments’ with Leo Burnett
MANILA, PHILIPPINES — Fast food giant McDonald’s has released a visual ode to the lengths that parents will go to…
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Campaign Spotlight: Wunderman Thompson Kolkata’s #ItsOurNature campaign for Tata Tiscon answers why we should care for the environment
INDIA — Tata Tiscon, India’s first GreenPro certified rebar brand, launched a new film “It’s Our Nature” in the hopes…
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Campaign Spotlight: The Moms Co. launches first national campaign with Sonam Kapoor as brand ambassador
NEW DELHI, INDIA — The Moms Co., India’s leading toxin-free and natural personal care D2C brand, roped in actor Sonam…
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adoboPicks: 5 Iconic Filipino ads that got LGBTQ representation right
MANILA, PHILIPPINES — The LGTBQ+ community is one of the most under-represented sectors in advertising. Every year, during Pride Month,…
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Campaign Spotlight: TRESemme introduces House of Salon featuring Sarah Lahbati, Laureen Uy, and Rei Germar
MANILA, PHILIPPINES — The ultimate standard in hair beauty usually comes after a trip to the salon. However, these days,…
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Campaign Spotlight: Electriclime director Nicholas Lam celebrates Asian American Pacific Islander Heritage Month with passionate piece for MTV
SINGAPORE — For director Nicholas Lam, representing Asian culture within his films has always been part of his life’s work.…
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