Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: What are tiny jean pockets for? AlmapBBDO X Bayer Aspirin come up with a fresh answer
SÃO PAULO, BRAZIL — Ever wondered what use that tiny pocket in your denim jeans could possibly have? It seems…
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Campaign Spotlight: Publicis Peru and Cusqueña create the first Michelin restaurant in Peru
LIMA, PERU — Peru is recognized as one of the best tourist destinations in the world, but despite the multiple…
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Campaign Spotlight: VMLY&R Malaysia and TM unite tradition and technology in heart-warming Hari Raya film
KUALA LUMPUR, MALAYSIA — Global brand and customer experience agency, VMLY&R together with client Telekom Malaysia Berhad (TM), produced a…
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Campaign Spotlight: This PENNY Store transformed into a Vegas-style wedding chapel and 22 couples were wed
MUNICH, GERMANY — After successfully performing 22 weddings in one day in a Berlin branch of PENNY that was transformed…
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Campaign Spotlight: ODD launches F&F’s 2022 Spring and Summer wear with joyful, inclusive campaign
LONDON, UK — F&F, Tesco’s fashionwear brand, is promoting its new spring and summer 2022 collection with a TV ad…
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Campaign Spotlight: G-Star’s new film uses deepfake technology to urge you to wear your denim jeans longer
AMSTERDAM, NETHERLANDS — Luxury denim brand G-Star RAW and The Family Amsterdam launched an atmospheric film with an unconventional message:…
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Campaign Spotlight: The East Malaysian spirit of togetherness is vibrant in Darlie’s ‘The Art of Semangat’
KUALA LUMPUR, MALAYSIA — In April 2022, oral care brand Darlie Malaysia kick-started its ambitious year-long project #SemangatTogether with Semangat Hari…
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Campaign Spotlight: Grey Dubai, Grey Singapore encourage kids to ‘Brick the Rules’ for LEGO
DUBAI, UAE — Throughout time, the LEGO brand has been famous for its vast range of car builds. Every year the…
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Lion launches alcohol-free drink, XXXX Zero, with carbon-reducing emission campaign by UM
SYDNEY, AUSTRALIA — Beverage company Lion, in partnership with media agency UM, has placed looking after the environment front and…
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Campaign Spotlight: Silvin talks about the All-in-One Super1Pack in a humorous film by DDB Mudra
MUMBAI, INDIA — Silvin, a leading PVC & CPVC additive brand, has joined hands with DDB Mudra to launch a…
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Campaign Spotlight: SEK and ŠKODA’s #ThanksMom campaign praises the role of loved ones in hockey
HELSINKI, FINLAND — An athlete’s biggest fan is often their own loving mother. The creative brand house SEK and ŠKODA…
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Campaign Spotlight: DoorDash x Hard Work Club’s new spot dances its way into consumer hearts
TORONTO, CANADA — Mastering messes, conquering chaos, and pummeling paperwork. food delivery platform DoorDash is here to help. DoorDash is…
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Campaign Spotlight: Tata Salt launches new campaign in Uttar Pradesh “Har Narangi Pack Tata Namak Nahi Hota”
UTTAR PRADESH, INDIA — Tata Salt, one of the pioneering forces of salt iodisation movement in India, launched its latest…
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