Campaign SpotlightPress Release

Campaign Spotlight: Publicis Peru and Cusqueña create the first Michelin restaurant in Peru

LIMA, PERU — Peru is recognized as one of the best tourist destinations in the world, but despite the multiple global awards that Peruvian gastronomy has such as being chosen 9 times in the last 10 years as the best culinary destination in the world, having the best chef women in the world or have two restaurants in the global top ten; there are no restaurants with a Michelin star in the country since the gastronomic guide does not operate in Peru. But Michelin not only makes its gastronomic guide, but it also manufactures tires and in Peru, there is an infinity of Michelin tire stores.

This is how Cusqueña, the country’s flagship beer are ideal for pairing, and Publicis Worldwide Peru conditioned a Michelin tire store and created “Michelin Tire & Dine”, the first Michelin Pop Up restaurant in Peru, together with the renowned Chef Victor Gutierrez, the first Peruvian chef to win two Michelin stars in Spain.


“We decided to hire one of these as a location to create our restaurant branded by the same brand that awards such precious stars so that people can enjoy a unique and unrepeatable experience through exceptionally prepared dishes. We have managed to open the first restaurant “Michelin” in Peruvian territory (referring to the chef and the place that was a Michelin tire shop),” Nelson Fragoso, general manager and chief creative officer of Publicis Worldwide Peru, explained.

In this way, and playing with a bit of humor and concepts, Publicis Worldwide Peru and Cusqueña managed to set up a unique and unrepeatable gastronomic experience that aroused great interest in the local press and opinion leaders in the “foodie” category, generating significant scope and great results.

“Cusqueña is the perfect beer to pair with Peruvian gastronomy; For this reason, we are constantly looking for opportunities to be able to support this purpose and generate great impacts that make it known to the entire world that Peru is undoubtedly the best gastronomic destination in the world and with this capitalize on the pride that Peruvians feel for their food,” said Diego Devoto, Global & Local Premium Brands Director – ABInBev.

Fernando Bellotti
Publicis Groupe – Regional Creative Chairman

Nelson Fragoso
Publicis Worldwide Perú – Chief Creative Officer / General Manager

Katherine Carrillo
Publicis Worldwide Perú – General Account Director

Celso Zelaya
Publicis Worldwide Perú – Executive Creative Director

Luigi Rissi
Publicis Worldwide Perú – Creative Director / Art Director

Daniel Biasevich
Publicis Worldwide Perú – Creative Director /Copywriter

Cynthia Alarcón
Publicis Worldwide Perú / Copywriter

Jorge García
Publicis Worldwide Perú – Multimedia designer / Editor

Raquel Becerra – Publicis Worldwide Perú
Production Manager

Jean Marcell Loro
Publicis Worldwide Perú – Agency Producer

Ana Morales
Publicis Worldwide Perú – Account Supervisor

Vania Toledo
Publicis Worldwide Perú – Account Executive

Alvaro De Luna
AB Inbev – Head of Marketing

Diego Devoto
AB Inbev – Global & Local Premium Brands Director

Eduardo Miró Quesada
AB Inbev – Brand Manager

Kiara Kottke
AB Inbev – Brand Manager

Micaela Rodriguez
AB Inbev – Lead

Rafael Acuña
Del Mate Producciones – Production

Antonio Sarria
Sangre – Film Director

Pedro Zamalloa
Sangre – Film Director

Fiorella Casanova
Sangre – Executive Producer

Eduardo Arriagada
Freelance – Post Production

Rodrigo Malnati
Zumba – Audio Post Production

Partner with adobo Magazine

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