Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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BBDO Bangkok helps TTC Motor apologize for luxury and excellence in customer-centric spot
BANGKOK, THAILAND — In a city buzzing with innovation, BBDO Bangkok, behind work like “A19 Car Park Showroom” and recent…
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100 Chinese women swap traditional names to stronger alternatives for Lux’s 100th year with VML Singapore
SINGAPORE — Names are so much more than just words: they have the power to define people. Not only how…
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Bollywood actress Alia Bhatt asks people to ‘Take it Lightly’ with Cadbury Perk and Ogilvy India
MUMBAI, INDIA — Cadbury Perk, one of Mondelez India’s iconic and fun brands, launches yet another playful campaign with Bollywood Actress…
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Billboard Brasil pays homage to the ‘mother of rock’ with an app that analyzes her contribution to today’s music
SAO PAULO, BRAZIL — When you think back to the birth of rock, the “founding fathers” of the genre – Elvis…
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This week in campaigns: A byte-sized President has big answers, hours of sleep turn into rewards, and a chicken confesses to no foul play
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Jobstreet by Seek highlights better matches between employers and job seekers with new creative campaign
SINGAPORE — SEEK, which operates Asia’s online employment marketplace Jobstreet and Jobsdb, has launched a new region-wide brand campaign focusing…
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TUI and Leo Burnett UK create cinematic take on passenger safety
LONDON, UK — Global travel and leisure company TUI and creative partners Leo Burnett UK have landed a new take…
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Dermorepubliq unveils itself as ‘D’ behind viral billboard ad, builds excitement for new product with mystery
MANILA, PHILIPPINES — Dermorepubliq, TikTok Shop Philippines‘ top skincare brand, has stepped forward as the mastermind behind the viral billboard…
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Dentsu and foodpanda push brand visibility further with Hong Kong Film Awards partnership
HONG KONG — Foodpanda Hong Kong recently took the spotlight at the 42nd Hong Kong Film Awards by employing innovative…
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Ogilvy Singapore and Dove combat underarm shaming in the Philippines
MANILA, PHILIPPINES — Creative agency Ogilvy Singapore, in collaboration with iconic personal care brand Dove, has launched an inspiring new initiative,…
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AnNahar Newspaper, Impact BBDO Dubai, and Addition New York launch AI President to ‘govern’ Lebanon
BEIRUT, LEBANON — Lebanon has introduced the world’s first artificial intelligence designed to perform presidential duties for the country. The…
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