Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Currys experts avoid football to help customers choose the best TV to enjoy the summer of sports
LONDON, UK — With the summer tournaments season looming, tech retailer Currys has unveiled a new campaign ensuring customers get the best tech advice amidst…
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Optic 2000 partners with Artha to empower visually impaired gamers
PARIS, FRANCE — There are more than 2 million visually impaired people in France today. French optician and eyewear retail chain…
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Moov reinforces trust in pain relief with Havas Worldwide India
GURUGRAM, INDIA — Moov, the leading name in pain relief solutions, has released its new campaign, Aao Dard Mitayein, for Moov,…
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Prioritize self-care with these ‘Fundamental Vacation Questions’ by Bickerstaff.821 and Join Up
KYIV, UKRAINE – Millions of vacation days go unused each year, leading to a growing epidemic of stress and its associated…
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Vivo and Africa Creative take action against deforestation with fake desert race
SAO PAULO, BRAZIL — As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, communications equipment company Vivo joined forces with…
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Bruketa&Zinic&Grey creates limited edition Vegeta to highlight women’s legacy in culinary evolution
ZAGREB, CROATIA — Vegeta is a universal food seasoning, an original blend of dried vegetables and spices that makes every meal…
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Call a divine feline hotline, get ready for some late-night learning, and check out these custom kicks
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Editora Taverna examines Brazil’s battle against homophobia
SÃO PAULO, BRAZIL — Editora Taverna, a Brazilian publisher of literary works that explore insurgent themes such as politics, gender…
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Cheil Worldwide and Dolby Surround Sound amplify awareness of child abuse in Hong Kong
HONG KONG — Creative network Cheil Worldwide has created a hard-hitting and impactful campaign for Save the Children Hong Kong,…
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Spykar and Brandmover India’s youth-centric campaign sparks civic engagement ahead of general elections
NEW DELHI, INDIA — Denim and casual wear brand Spykar has launched an integrated campaign to inspire and mobilize the…
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McCann Worldgroup India and Buckaroo address clubfoot problems in the country
MUMBAI, INDIA — Creative agency McCann Worldgroup India has partnered with leading Indian shoe brand Buckaroo to launch a pilot…
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Publicis Conseil and AXA underline that self-employment shouldn’t be a risk in new awareness campaign
PARIS, FRANCE — “Why should the future be a risk?” asked insurance company AXA in 2023 to launch its new…
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