Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: MPL launches ‘Hai Akal To… Khelo MPL’ campaign for IPL 2021
MUMBAI, INDIA – Mobile Premier League, Asia’s largest esports and skill-gaming platform, has launched its ‘Hai Akal Khelo MPL’ campaign on…
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Campaign Spotlight: BBH Singapore launches “Back to the Office.”
SINGAPORE — With working from home no longer the default mode in Singapore from 5 April, advertising agency BBH Singapore…
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Campaign Spotlight: Rosapark pits man against otter for online organic retailer Greenweez
PARIS, FRANCE – Food consumption is seen as one of the main culprits for the ills of today’s society: global…
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Campaign Spotlight: McCann Lima and Inca Kola invite everyone to sit at the table
LIMA, PERU – A celebration of the fusion and mixing of Peru, inviting diverse people to sit at the table.…
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Campaign Spotlight: Danish organizations launch a collective fight against loneliness
COPENHAGEN, DENMARK — On a global scale, loneliness has been an escalating problem during the pandemic. And since a new…
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Campaign Spotlight: Tata Motors and Ogilvy India launches campaign with an endearing story on overcoming barriers in uncertain times
MUMBAI, INDIA — As the world continues to go through the toughest of times, Tata Motors and Ogilvy India wanted…
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Campaign Spotlight: Super Simple Stories answers all the questions you never knew you had
KYIV, UKRAINE — Can taking pictures of your pets help save lives? Does using your GPS in Iceland turn you…
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Campaign Spotlight: World Vision Finland and TBWA\Helsinki take over Finland with “unreadable advertising”, raise awareness for illiteracy
HELSINKI, FINLAND — During the Easter weekend, unreadable texts took over companies’ outdoor advertising spaces in Finland’s largest cities and…
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Campaign Spotlight: Maserati and David Beckham partner together in a new global campaign by Droga5 London
MODENA, ITALY — A century of mixing innovation, design, and passion has driven Maserati to create iconic vehicles, which have…
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Campaign Spotlight: How a real estate company’s effort to restore faith in love became Taiwan’s most shared ad of 2020
TAIPEI, TAIWAN – ‘In Love We Trust’, a brand film by Sinyi Realty designed to encourage young people to overcome…
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Campaign Spotlight: PepsiCo creates Malaysia’s first AR Concert On a Bottle with Siti Nordiana and #PepsiBoldTalent winners
KUALA LUMPUR, MALAYSIA — Celebrating the launch of its latest addition to the Pepsi Black family, PepsiCo and Entropia announced…
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Campaign Spotlight: Colonel Sanders has never been so authentic, cool, and funky in new spot from KFC and Havas Paris
PARIS, FRANCE — Havas Paris presents its first campaign for KFC France and unveils a first film that takes the…
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Campaign Spotlight: ImpactBBDO introduces first of its kind autistic-friendly web extension, Etisalat Wider Web
DUBAI, UAE – On April 2nd, World Autism Awareness Day, ImpactBBDO collaborated with Etisalat to launch Etisalat Wider Web in order…
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