Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Serviceplan Spain’s ‘Emociónate’ campaign highlights Valencia’s Palau de Les Arts’ importance as a cultural centre in pandemic times
VALENCIA, SPAIN — El Palau de Les Arts (Les Arts) is a globally recognized cultural building, and an iconic art…
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Campaign Spotlight: Don’t let a spot, become a full stop: Melanoma NZ & TBWA\NZ launch awareness campaign hidden in plain sight
AUCKLAND, NEW ZEALAND — It has been labelled New Zealand’s cancer because the country has the highest incidence rate in…
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Campaign Spotlight: McDonald’s India – North and East brings #MatchedByYou campaign conceptualized by DDB Mudra
NEW DELHI, INDIA — As part of McDonald’s commitment to serve up more of the delicious food our customers crave…
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Campaign Spotlight: HSBC Singapore and Wunderman Thompson launch “Why Stop Here?” brand platform campaign
SINGAPORE – In the year full of changes, HSBC Singapore has stood out to champion changemakers with their multi-year brand platform…
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Campaign Spotlight: BT launches new interactive “Unstoppable” campaign where the audience controls the story
LONDON, UK – BT and Wunderman Thompson have launched an innovative new choose-your-own adventure-style interactive campaign. The “Unstoppable” campaign features…
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Campaign Spotlight: Turning virtual hearts into real pizza hearts – Pizza Hut Malaysia is sending love from afar
KUALA LUMPUR, MALAYSIA – Over the past 12 months, the pandemic has affected everyone throughout the world in multiple ways.…
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Campaign Spotlight: WACL Calls for Gender Pay Gap Reporting to be Reinstated for 2021
LONDON, UK — WACL (Women in Advertising and Communications) is campaigning for the reinstatement of mandatory Gender Pay Gap reporting,…
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Campaign Spotlight: MoneyOwl wises up with new brand campaign from agency e
SINGAPORE – MoneyOwl, Singapore’s first bionic financial advisor, has launched a straight-talking brand campaign featuring folksy financial wisdom for the…
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Campaign Spotlight: electriclimefilms explores wild ideas in Crazy Domains commercials
SINGAPORE – In close collaboration alongside Crazy Domains by Dreamscape Networks, electriclimefilms produced a series of comedic films with Director…
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Campaign Spotlight: Desperados goes beyond the obvious in collaborating with group of emerging artists on its latest advertising campaign
AMSTERDAM, NETHERLANDS – Desperados has never been afraid to push boundaries, approaching creativity the same way it approaches its beer –…
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Campaign Spotlight: Rémy Martin unveiled a ‘sweet art’ masterpiece for Lunar New Year
NEW YORK CITY, USA – Lunar New Year is the most popular holiday in Asia – it is also a…
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Brand & Business: BBH Singapore and Black Sheep Design to develop launch campaign for Southeast Asia’s first integrated leadership learning hub – Catapult
SINGAPORE – BBH Singapore and Black Sheep Design have been appointed the launch partners for Southeast Asia’s first integrated leadership…
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Campaign Spotlight: Different kinds of love are on display with Kwentong Jollibee 2021 from McCann Worldgroup Philippines
MANILA, PHILIPPINES – February doesn’t just mean fewer days in a month but with the 14th, the natural sentimentality of…
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