Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: OPPO Defies Limits of Imagination in Series of Films Starring IV of Spades, Dex Fernandez, Treb Monteras II, and Daryl and André Chang
MANILA, PHILIPPINES – Creativity knows no bounds. Once unleashed, it becomes a potent force that can inspire others and make…
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Digital: Apple Offers Augment Reality Art Sessions Through “[AR]T” Featuring Works by Leading Contemporary Artists, Curated in Partnership with the New Museum
Cupertino, California — Apple has opened registrations for a series of new art-based Today at Apple augmented reality (AR) experiences,…
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Campaign Spotlight: Gillette’s Women’s Day Tribute by Grey Africa Honors Mothers Who Raise Men on Their Own
When a company touches the lives of over 5 billion people around the world, the potential to do good is…
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Campaign Spotlight: Kids’ Names Take Over Unilever Brands on Lazada in their Shop2Give Campaign for UNICEF
MANILA, Philippines – In the latest development that has taken the online world by storm, your favorite brands’ logos and…
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Campaign Spotlight: RH Advocates Launch #DoItRight Initiative to Open Conversations on Reproductive Health and Family Planning
It takes a village to raise a child, but it takes a coalition of 11 organizations to promote child spacing,…
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Campaign Spotlight: “Don’t Retire, Kid” By Arnold Worldwide for ESPN and Aspen Institute Aims to Increase Youth Sports Participation
BOSTON, MA – Last year, only 38% of kids ages 6 to 12 played team sports on a regular basis, down…
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Campaign Spotlight: Morgenstern Oslo and Bacon Poke Fun at Green Marketing in a Cheeky Ad About Buying Second-Hand
“What if furniture could be better for the planet? What if there was a chair that would always be there?”…
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Campaign Spotlight: Unilever Taps GIGIL For Second Shop2Give Campaign; #AddDreamsToCart
MANILA, PHILIPPINES — At ten in the morning, something bothered us over at the adobo Creative Hub: Who is Dianne,…
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Campaign Spotlight: FCB Kuala Lumpur’s Latest for RHB Breaks Through Barriers Set By Color to Embrace a Multi-Cultural Society
KUALA LUMPUR – FCB Kuala Lumpur’s latest creation for RHB Bank dramatises a universal social issue by taking the audience…
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Campaign Spotlight: Inside the Production of Indie.Go’s “Kaakbay” Campaign for Sun Life Financial Philippines with Direk Jun Reyes and His Team
It is not a shock that Sun Life Financial Philippines‘ Kaakbay campaign took off the way that it did. With five huge…
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Campaign Spotlight: Coke Studio Ushers Its Third Season In with a Theme by Dentsu Jayme Syfu Centered On the “Feels” of The Generation
Coke Studio Philippines is returning for its third season of celebrating Filipino music this August with OPM icons and rising…
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Campaign Spotlight: BlinkInk and Leo Burnett London Show that Everyone is Welcome at McDonald’s With These Cute Animations
McDonald’s is for everyone. This is what BlinkInk’s Chris Bristow and Leo Burnett London demonstrates in “Affinity Social,” a series…
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Campaign Spotlight: AMI ‘Kinda Launched a New Campaign Centered on Kindness By Colenso BBDO that Paints Insurance in a New Light
For most people insurance is boring and a grudge purchase. That is until you need it. And then, you really…
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