Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Dove PH and Viddsee Work Together to Showcase Stories on Women Empowerment for the ‘My Hair, My Say’ Campaign
Online entertainment platform Viddsee has produced a short documentary series for personal care brand Dove in the Philippines. The documentary…
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Campaign Spotlight: Desigual Becomes the First International Brand to Permanently Rotate its Logo as Part of the New Campaign with WE ARE Pi, “Forwards is Boring”
Barcelona, June 28th 2019, fashion house Desigual permanently flips its logo as part of a full brand turn-around launched this…
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Campaign Spotlight: The Danish Cancer Society and &Co Stage Global Intervention with Children to Protect Small Danes from Sunburn, in Partnership with TrygFonden
COPENHAGEN– The school summer holidays are around the corner for most families. Good news, except for the fact that in…
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Campaign Spotlight: The Brooklyn Brothers’ Kranavatn Campaign Encourages Tourists to Drink Iceland’s Tap Water to Help Save the Environment
Let’s talk about water. More specifically, tap water. We tend to take it for granted because no matter the destination…
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Campaign Spotlight: DDB Launches KLM’s Call For For Sustainable Aviation ‘Fly Responsibly’
KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The…
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Campaign Spotlight: Cabeza Patata’s Adorable Illustrations Are Now Dancing in the New Spotify Premium Global Campaign
Round heads, stick-thin necks, and a soft but colorful palette — elements that make up most of Cabeza Patata’s projects.…
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Brand & Business: Director’s Think Tank Showcases the Stories of Ramadan and Raya with Eleven Campaigns Celebrating the Season
One of South East Asia’s most awarded production houses, Director’s Think Tank (DTT), is rounding up yet another successful festive…
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Campaign Spotlight: Malaysia Airlines Welcomes You Back Home with their ‘Balik Kampung’ Campaign for the Ramadan Period
Reprise Digital Malaysia devised a unique ‘balik kampung’ (homecoming) campaign with client Malaysian Airlines Berhad for the festive Ramadan/ Raya…
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Campaign Spotlight: PixelBox Manila Work with Award-Winning Director Joel Limchoc on New Vitress Film with Publicis JimenezBasic
PixelBox Manila have just completed work on the latest ‘all action’ Vitress Film for Publicis JimenezBasic, Philippines. The Film was…
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Campaign Spotlight: “Make Time” Campaign by BBH Singapore with Sentosa Development Corporation Emphasizes the Value of Leisure Time for Singapore Residents
Some 57 per cent of Singapore residents want to take a break from their daily routines, but when they eventually…
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Campaign Spotlight: Let Dogs Put Back the Good in Social Media with Pedigree’s New Social Media Platform by Colenso BBDO
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term…
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Campaign Spotlight: FWD Empowers San Juan, La Union to Live Bigger
Manila, Philippines – Back in the day, the idyllic and laidback surf town of San Juan, La Union would come…
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Cannes Lions 2019: Behind the Whopper Detour – A How-To on Trolling Your Chief Rival and Establishing Your Throne On A Mountain of Lions
Words by Theda Braddock Fernando Machado strolls about Cannes like he owns the place. Not in an arrogant way, but…
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