Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBH Barn Interns Tackle Food Insecurity and Casual Sexism in a Series of Projects for Organizations
SINGAPORE – Food is one of the most culturally significant aspects of being a Singaporean and the country is often…
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Campaign Spotlight: The Community is Set to Release Its First Ad for National Rail, Highlighting Rail Travel in a Bright and Fun Way
National Rail have created their first work with newly appointed creative agency The Community. The summer campaign from the Publicis Groupe…
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Campaign Spotlight: Agency mortierbrigade and NGO Vluchtelingenwerk Vlaanderen Turned Election Posters Into Portraits of Refugees, Crying for “Our People Too”
BRUSSELS – On the occasion of the Flemish Community Day, mortierbrigade and NGO for refugees’ rights Vluchtelingenwerk Vlaanderen recycled the…
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Campaign Spotlight: We Are Social Australia Assembles Samsung’s #TeamGalaxy Trailblazers with Millie Bobby Brown, Steve Aoki, Miquela and Ninja
AUSTRALIA – Samsung is launching a digital campaign via We Are Social Australia to bring together four members of #TeamGalaxy:…
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Campaign Spotlight: This China Airlines Ad by Leo Burnett Taiwan Encourages Viewers to Travel with Injuries, Haunted Souvenirs, and a New Face
Ask anyone, look at any travel ad, or just look up in the sky – wherever you go, someone or…
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Campaign Spotlight: Toyota and Mail Metro Celebrate I Am Team GB’s “The Nation’s Biggest Sports Day” with The&Partnership
This year, the British Olympic Association and Toyota are bringing back the hugely successful participation campaign, ‘I Am Team GB’…
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Campaign Spotlight: Sigma Introduces the World’s Smallest and Lightest Pocketable Full-Frame Camera in New Ad
Portable, flexible, and seamless. These are three words that describe Sigma fp. Through a beautiful concept video, Japanese camera manufacturer…
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Campaign Spotlight: adam&eveDDB’s ‘Amazing Starts Here’ Campaign Celebrates Real Stories of What Goes on Behind Winning the National Lottery
LONDON — Michelle, a real-life employee operator at The National Lottery Camelot’s contact centre, is the star of the new ‘Amazing…
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Campaign Spotlight: Fita’s “Feeling Institute Tawa Academy” by GIGIL Gives Students Lessons on Selfies, Moving On, and Being an Influencer
Words by Bea Cerda Have you ever wondered how school would be like if it taught you how to take…
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Campaign Spotlight: Global Energy Drink ‘Carabao’ Asks “What Fuels Your Fighting Spirit?” to the Chinese Workforce with New Ad by BBH China
Shanghai – In recent history, the remarkable rise of the Chinese economy has been built upon the hard work of those…
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Campaign Spotlight: Prudence Foundation’s “Safe Steps Kids” Aims to Educate Young Filipinos on Saving Lives During Emergencies
MANILA – Parents will be able to breathe more easily knowing that The Powerpuff Girls are on hand to save…
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Campaign Spotlight: Become a Trendsetter with KFC Russia’s New “Mam Cupy Bucket Hat” in Collaboration with Wieden + Kennedy Amsterdam
Words by Bea Cerda When it comes to finger lickin’ good chicken, the world turns to KFC. The red and…
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Campaign Spotlight: An Ad that Doubles as a Netflix Quest, BETC Paris and Bouygues Telecom Challenges Viewers to “Spot The Reference”
Bouygues Telecom, the leading French Telecom’s operator that had the internet going crazy over their Awkward Dad dancing to Redbone’s…
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