Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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McDonald’s joins forces with Nicholas Tse to launch, ‘My Taste of Hong Kong’
McDonald’s has partnered with superstar Nic Tse to create a new product line that is fully inspired by the city…
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Campaign Spotlight: Teens Get Haunted Halloween With Fanta Scream Machine
MANILA, PHILIPPINES – The glowing faulty vending machine offering ‘Free ROYAL’ – at the heart of Intramuros in Manila –…
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Campaign Spotlight: New Samsung India Campaign – #VoiceForever – Showcases Meaningful Innovations Using Transformative Future Technologies
NEW DELHI, India – Samsung India has launched a digital campaign showcasing the capabilities of its digital voice assistant –…
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Safeguard’s latest social experiment by Publicis Singapore aims to spark a nationwide movement
As the nation’s health partner, P&G’s Safeguard has always championed healthy handwashing habits in the Philippines. With its latest campaign…
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SAIC Shanghai Volkswagen campaign by Saatchi & Saatchi puts out a story to match China’s own impressive growth
SAIC Shanghai Volkswagen announces the release of three models, Phideon, Teramont, and Tiguan L, through a recent campaign created by…
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Taiwan’s First Embroidered Escalator Reminds Grown-ups to “Be Impulsive”
TAIPEI – Riding up and down an escalator is one of the most common things working professionals do in their…
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Customized Levi’s this Christmas by GIGIL
Ideas agency GIGIL produced a heartwarming commercial for Levi’s, marking the start of the Philippine holiday season. Helmed by Sig…
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A crazy journey through the mind of a CANAL+ screenwriter “Wild minds make great series”
CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope,…
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Campaign Spotlight: Gutenberg Global of DDB Group animates rubies and emeralds in new Gemfields’ film
Gutenberg Global, the creative production business, of DDB Group, has produced an animated TV advertisement highlighting Gemfields’ commitment to responsibly…
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Campaign Spotlight: FaceOFF GREYnJ United’s new campaign for K-Bank
Change is inevitable. With the mobile world emerging, we need to keep up or lose the game. Together with GREYnJ…
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Campaign Spotlight: THE SCORE – New global PEUGEOT 508 campaign
The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years. The new global…
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Campaign Spotlight: Grey London creates Volvo film for Sky Atlantic – The Unseen Ocean
LONDON – The fight against plastic pollution in our oceans is at the heart of a new film by Volvo…
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CAMPAIGN SPOTLIGHT: NEVER MISS OUT with Air France
Air France Music is launching concert search engine “Never Miss Out”, available at https://music.airfrance.com/en/nevermissout and developed jointly with General Pop, BETC’s…
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