Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Skittles, Gay Times, Queer Britain and Getty Images work together to fill the gaps in LGBTQ+ history
LONDON, UK — As the UK celebrates 50 years of Pride, candy brand SKITTLES® has joined forces with magazine GAY…
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WWF and Savespecies unveil metaverse exhibit on environmental protection with ‘Ocean Detox’
BERLIN, GERMANY — With #OceanDetox, WWF Germany and virtual world Savespecies are opening the first exhibition space for a good cause in the metaverse on…
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Grey Hong Kong releases limited-edition Safeguard scent to capture 30 years of protection in China
HONG KONG — From the familiar bar of white soap used by mothers to wash their children’s hands to the…
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RXM Creative turns war jargon into donations with the launch of search engine Warlingo.org
NEW YORK, USA — At the Cannes Lions Festival of Creativity in June 2022, delegates were joined virtually by Ukrainian…
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Outdoor Afro and Rei launch Black-centered collection with sun-soaked campaign by Invisible Collective
LOS ANGELES, USA — Black outdoor lifestyle brand Outdoor Afro Inc. and outdoor retailer REI Co-Op celebrate and inspire Black…
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Northwell Health pushes viewers to ask a very important question in gun violence prevention
NEW YORK, USA — Healthcare network Northwell Healt premiered its latest awareness campaign nationally, focusing on gun violence prevention. The…
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Dove urges Indian society to ‘Stop The Beauty Test’ in moving campaign for young girls by Ogilvy
MUMBAI, INDIA — Persona care brand Dove‘s latest campaign questions society on the beauty report card given to young girls. The…
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Tanishq celebrates Diwali with heartwarming films for every beautiful first
MUMBAI, INDIA — Tanishq, India’s most trusted jewelry brand, has unveiled the much-awaited Diwali campaign, “Pehli Diwali,” with the onset…
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‘Whats your One?’ asks The One Show in 50-year anniversary campaign by Design Army
NEW YORK, September 27, 2022 — The One Club for Creativity kicks off the celebration of The One Show’s first…
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This Daughter’s Day, Stayfree urges parents to involve their sons in open dialogue about periods
MUMBAI, INDIA — When boys are told to ignore periods and that it’s none of their business, they grow up…
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Wunderman Thompsons Bengaluru gets Lifestyle shoppers to groove in style in festive campaign
BENGALURU, INDIA — Lifestyle, India’s most loved fashion destination, launches its new campaign “Glam up & Style up” with an…
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This spot breaks the fourth wall to openly discuss how women with breast cancer really feel
LONDON, UK — Breast Cancer Now, the research and support charity, is launching a campaign created by advertising agency BMB,…
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Rimowa puts the spotlight on the art of German engineering with Daft Punk as the soundtrack
BERLIN, GERMANY — Since its establishment in Cologne in 1898, luxury luggage brand RIMOWA has moved discerning travellers forward through…
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