Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
2degrees and TBWA\NZ rally behind women in sport with the SupportHER Club
AUCKLAND, NEW ZEALAND — In a country known for producing sporting icons, New Zealand’s women and girls are still fighting…
Read More » -
ACCIONA and Draft Surf launch world’s first surfboard made from recycled wind turbine blades, via DDB Group Melbourne
MELBOURNE, AUSTRALIA – ACCIONA and DDB Melbourne have launched the first product from ‘Turbine Made’, a groundbreaking initiative that transforms retired…
Read More » -
Vienna sends Strauss to space in a cosmic love letter to music powered by Jung von Matt DONAU
VIENNA, AUSTRIA — To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic…
Read More » -
Chantelle x FRED & FARID New York: A celebration of Something More
NEW YORK, USA — French lingerie house Chantelle unveils its latest global campaign, Something More, in collaboration with creative agency…
Read More » -
Worcester sauce is back: Walkers and VCCP turns a cult favorite into a cultural moment
LONDON, UNITED KINGDOM — A flavor once lost, now found and reborn in a way that only Walkers could imagine.…
Read More » -
POSB and The Secret Little Agency spark a powerful reminder: Financial planning is love in action
SINGAPORE — What does love look like in the quiet moments between generations? For POSB, it’s not just in the…
Read More » -
Why did McDonald’s Brazil team up with Duolingo?
SAO PAULO, BRAZIL – Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish),…
Read More » -
McDonalds Australia, DDB Sydney serve up ode to sports in new campaign
SYDNEY, AUSTRALIA — As the heartbeat of Australia’s sporting culture kicks back into gear with the return of the Australian…
Read More » -
Truecaller hits a high note with Sheeba Chaddha, Deepak Tijori in new, iconic collaboration
MUMBAI, INDIA — What happens when an iconic app and two beloved Bollywood actors collide? A campaign that hits all…
Read More » -
CJ WORX and Bar B Q Plaza go sci-fi in latest CRM film
BANGKOK, THAILAND — What do you get when you mix time travel, humor, and a CRM campaign? A clever reminder…
Read More » -
Lifebuoy & MullenLowe gets chillingly creative: a horror-comedy twist that has Gen Z ‘possessed by coolness’
JAKARTA, INDONESIA — Lifebuoy dives headfirst into the supernatural by launching a new horror-comedy campaign that’s equal parts chilling and…
Read More » -
SNCF Connect and Rosa Paris encourage people to find themselves in new campaign film The Dancer
PARIS, FRANCE — Fresh off the emotional beats of their first campaign Find Yourself, SNCF Connect and creative powerhouse Rosa…
Read More » -
Alpine captures the art of lightness in new print campaign by BETC Étoile Rouge
PARIS, FRANCE — French car manufacturer Alpine continues to promote its first-ever fully electric compact sports car the A290 with…
Read More »