PHILIPPINES, OCTOBER 2010 – Monche Herce has joined DentsuINDIO as client service director taking over Gen Wang-Lizares, who moved to Ace Saatchi & Saatchi earlier this year.
Herce, who comes fresh from a freelance marketing consultancy stint, has handled clients such as BPI, Citibank, San Miguel and Unilab at DYR-Alcantara and Y&R, and Cebuana Lhuillier, Delifrance, Fortune Tobacco, Meralco and Nestle at Publicis Manila for over a decade, helping grow the business and secure new clients at every agency she joins.
Commented DentuINDIO Managing Director TJ Parpan: "Her years of solid business development and client servicing are a definite asset to DentsuINDIO."
Well-versed in ATL as well as Direct Marketing and Activation, Herce finds a new challenge in joining the agency. "The promise of learning more about the landscape and discipline of digital marketing is what drew to me join DentsuINDIO," said Herce.
