EventsPress Release

Thaifex – Anuga Asia 2023 opens its largest edition yet, showcasing the best of Asia Pacific’s food and drinks

BANGKOK, THAILAND — THAIFEX – Anuga Asia 2023, Asia’s largest and most important food trade fair officially launched with a grand opening ceremony at Impact Muang Thong Thani in Bangkok, Thailand. Hosted by organizers the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, the official opening event was attended by Deputy Prime Minister and Minister of Commerce, Mr. Jurin Laksanawisit, industry leaders, global exhibitors, international VIP guests and global media.

With an impressive lineup of exhibitors from more than 40 countries, THAIFEX – Anuga Asia 2023 solidifies its position as the leading platform for F&B professionals in Asia Pacific. Spanning across 130,000 square meters of exhibition space, featuring 11 exhibition halls, this expansive event is expected to attract over 60,000 trade visitors, buyers, and decision-makers from 140 countries under one roof.

THAIFEX – Anuga Asia serves as a catalyst for international exhibitors, brands, and products to unlock new business prospects in Southeast Asia, facilitating valuable opportunities with buyers and fostering lucrative partnerships in the region.


The mammoth trade fair is expected to generate 70,000 million baht in revenue this May. It features 11 signature trade shows, 11 trends, and six special shows, all designed to shine a spotlight on emerging trends, innovative blueprints, bold ideas, and cutting-edge solutions that are shaping the F&B industry. Trade attendees can expect an immersive experience that unveils the latest advancements and offers insights into the future of the F&B sector.

Khun Phusit Ratanakul Sereroengrit, Director-General, the Department of International Trade Promotion (DITP), said, “THAIFEX – Anuga Asia is Southeast Asia’s flagship food and beverage trade fair and we are thrilled to be hosting its largest edition yet. Thailand is Southeast Asia’s second-largest economy, with a GDP of US$495 billion in 20221, and our food manufacturing and agriculture sectors are significant contributors to this. THAIFEX – Anuga Asia showcases Thailand’s rich culinary heritage, high-quality products, and offers a gateway for global players to access our vibrant market while we also tap into international trade opportunities. This year’s event, THAIFEX – Anuga Asia 2023, gathers more than 3,000 exhibitors, including Thai and international exhibitors. Through initiatives like THAIFEX – Anuga Asia, we are confident in forging stronger connections in shaping the future of food security on a global scale and propelling Thailand’s key position in the F&B industry to new heights.”

THAIFEX – Anuga Asia also serves as a crucial platform that shines a spotlight on Thailand’s domestic food and beverage brands and with the ever-changing landscape of the industry, it presents opportunities to discover further innovation.

Khun Sanan Angubolkul, Chairman of the Thai Chamber of Commerce (TCC), said, “THAIFEX – Anuga Asia plays a vital role in supporting and promoting local Thai businesses, showcasing their remarkable innovations and diverse product lines to international buyers. This year, there are 1,100 Thai exhibitors to join us. The event serves as a platform to elevate the visibility of our homegrown talents and connect them with global opportunities. This synergy between local businesses and international buyers is a testament to the transformative power of THAIFEX – Anuga Asia in driving growth, fostering innovation, and strengthening Thailand’s position in the global marketplace.”

DITP, TCC and Koelnmesse have played a pivotal role in curating and successfully executing 19 editions of the renowned food and trade fair in Thailand, with each year showcasing a significant evolution.

Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, said, “We take great pride in celebrating the official opening of our largest edition of THAIFEX – Anuga Asia to date, representing a remarkable milestone in the history of our event. This show serves as a vital conduit, facilitating meaningful connections between international exhibitors, brands, and products with buyers from the dynamic Southeast Asian region. This platform fosters collaborations, opens doors to new opportunities, and drives success in this thriving market.”

“This year, we have exceeded expectations by securing an impressive lineup of 1,925 exhibitors hailing from 43 countries, more than double the number from last year. Among these exhibitors are renowned, award-winning brands spanning various industry verticals, alongside visionary game changers who are reshaping the food landscape. By showcasing consumer-led transformations, we are collectively pushing the boundaries of innovation in the food industry. Moreover, our steadfast commitment to technology and sustainability ensures that we are actively shaping a future of sustainable practices and food security,” Mr. Kuepper added.

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