ASIA-PACIFIC – HONG KONG, MAY 2011 – Publicis Modem Greater China has extended the role of Modem Shanghai’s Digital Director, Charles Chan, to cover Hong Kong to create synergies for clients across Greater China.
Chan has been with Publicis Modem for almost three years. He began his Publicis Modem career as Chief Technology Officer for Asia. Charles then moved to Shanghai where he was responsible for the launch of the Modem unit, driving digital development across network and local clients.
Considered as one of the most experienced digital natives in Greater China with a strong combination of technical expertise, communications strategy savvy and entrepreneurial flair, Chan was previously SVP Director of Technology of Digitas Greater China. Prior to that he was Chief Strategy & Technology Officer of CCG (previously Lemon).
In his new expanded role, Chan is tasked to continue to drive the exceptional growth of Modem Hong Kong and to diversify digital services offered to clients.
“Having a career that spans more than 15 years in some of the regions leading digital outfits, Charles is already a great asset to Publicis Modem and we are very pleased that he is taking on this challenge to continue the dramatic growth we’ve witnessed in the last year at Publicis Modem Hong Kong,” commented Sue McCusker, General Manager of Publicis Hong Kong.
Chan’s expanded role is effective immediately.
