Prestige, Grey Group’s affiliate in Pakistan, scores a string of prominent new business wins from renowned companies in Pakistan
A subsidiary of Singapore’s Temasek Holdings, and one of the fastest-growing banks in Pakistan with a wide network of over 200 branches in 60 cities and towns, NIB Bank selects Prestige as agency of record to handle above-the-line advertising for its corporate branding and consumer businesses.
Prestige is charged with the relaunch of the bank following its acquisition of local financial group Pakistan Industrial Credit and Investment Corporation (PICIC), with subsidiaries PCBL (commercial bank), PICIC Asset Management Company and PICIC Insurance.
Pakistan’s leading integrated gas company, SSGC is next on the list. Following a pitch involving 12 agencies, Prestige joins SSGC’s roster of agencies, together with MIL (BBDO) and IAL (Saatchi & Saatchi)
The incumbents on the panel were Kimco Advertising, Manhattan Pakistan (Leo Burnett), Synergy Advertising and Wahedna D’Arcy.
Also on the list is EBM, Pakistan’s leading manufacturer of biscuits and cookies. With EBM’s portfolio expansion, Prestige has been assigned the agency of record for the new RIO Chocolate biscuit range, taking on responsibilities for all above the-line advertising as well as point-of-sale activities. Prestige already handles many of EBM’s brands including Sooper, Smile, Marvell, Lemon Sandwich and Chocolate Sandwich.
Founded in 1960, Prestige has been an affiliate of Grey Group since 1999.
