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People: Ipsos appoints Vicky Abad as new Philippines Country Manager

MANILA, PHILIPPINES — Leading global research company Ipsos announced today the appointment of Vicky Abad as Country Manager for Ipsos in the Philippines. Vicky replaces Marie Lee who retired in December 2020 having led the Philippines business for 8 years.
Vicky brings with her more than 30 years of experience in the market research industry to lead Ipsos in transformational growth initiatives aimed at strengthening the company’s market position in the Philippines.

Vicky Abad, new Philippines Country Manager for Ipsos

Just before joining Ipsos, Vicky was the Chief Client Officer of Kantar Insights Philippines where she successfully led growth of key client accounts and driving synergies across several business units. Her core strengths in Client Servicing Excellence were honed over years working with major Clients in the Philippines, taking on key leadership positions across several market research agency organizations: Millward Brown, WorldPanel, TNS, Added Value and Nielsen Retail (then Dealer Pulse) in the Philippines as well as Nielsen China for International Research.

Along with her agency work, Vicky has 12 years of Client experience working with companies like San Miguel Food Group and Splash Manufacturing Corporation – where she took on lead roles in the areas of Marketing Research & Information Services, Corporate Planning, and New Product Development (with a general management role for Splash’s Research Institute).


Suresh Ramalingam, CEO for South East Asia, said “I am delighted to welcome Vicky to lead an important market for Ipsos. She is an effective business and people leader and we look forward to continue the business momentum we’ve been experiencing in the Philippines over the past year. I am positive that our level of client engagement and partnership will grow further together with our new services and capabilities.

Vicky Abad, new Philippines Country Manager, said: “I’m excited to join Ipsos in the Philippines and further its mission to elevate insights and provide service excellence to its Client partners. I look forward to help usher in a new era of transformation and spark changes in the dynamic market research industry”.

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