MANILA, PHILIPPINES – Fresh from its multiple Agency of the Year wins, Propel Manila beefs up its creative leadership team by hiring award-winning creative director, NIkki Golez.
Known as a woman of firsts, she brought first-ever campaigns to life for her global and local clients. From helping traditional brands on their first-ever digital solutions to leading campaigns on their first women empowerment, first LGBTQIA+-centered, first father-focused, and other first ads. She even led the winning team in the first Cannes Hackathon.
Eager to push herself to the limit, Golez bagged various local and international recognitions for her works from Cannes, D&AD, Clio, Campaign, Adfest, Adstars, Kidlat, Adobo Design Awards, Boomerangs, as well as company pitch wins, and client business results.
“Propel shares my passion for purpose-driven innovation. The youth and energy of the team is really something to look forward to! And I’m thrilled to lead the agency into the future with some of my first friends in advertising,” said Nikki.
“Nikki is a very special creative. She brings fresh diverse thinking, she is uncompromising on craft, highly innovative, and most importantly, an awesome human being. We’re happy to welcome her at the start of the year,” said Creative Chief Raymund Sison.
“We are excited to see how her creative leadership will impact the work we do for our clients and our community.” “Her excitement for her brands’ next “new-first” campaign sits well on how we look forward to creating ideas that matter at Propel,” Culture Chief Maureen Valenzuela added. “We celebrate her legacy as a thriving woman in the creative industry, one of the things that we embrace in our diverse culture and workplace.”
Nikki has handled clients like Glico, Globe, the Commission on Human Rights, among many others. Some of her notable works include the Unlimited Love Language, an online platform on understanding how LGBTQIA+ people hear our words and how we can better speak with love and acceptance, the Babae Kasi film for Shell’s #WomanWhoDrive, her Walk With Me digital solution on using Amazon Alexa to help people walk home safely, the Keep the Story Alive installation for the National Union of Journalists of the Philippines (NUJP), and the It’s More Fun in the Philippines domestic campaign.