PHILIPPINES – JULY 6, 2011 – Universal Networks International (UNI) has officially announced that E! Entertainment Television, the Hollywood entertainment and celebrity lifestyle channel will now be available in the Philippines through a carriage agreement with SkyCable, the leading pay TV provider in the country. E!’s exciting content will now be consolidated in one place, initially available to SkyCable Gold and Silver digital subscribers.
"The Philippines launch of E! Entertainment Television reinforces the channel’s growing popularity and appeal to both Filipino viewers and advertisers, alike. This launch enables us to continue E!’s ground-breaking momentum in pay-TV viewer enjoyment via top-quality and up-to-the-minute Hollywood entertainment content across Asia," says Christine Fellowes, Managing Director, Asia Pacific, Universal Networks International.
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The E! Angel serves up champagne ala A-List at the E! launch party at The Establishment
The Philippine E! channel will offer first-run and exclusive programming aimed primarily at females in the 18-49 age group, including: E! News, E! News Asia, Live From The Red Carpet, Fashion Police, Keeping Up with the Kardashians (from Season Six onwards) Kourtney & Kim Take New York, Khloe & Lamar, The Dance Scene and many others.
While primarily geared towards female audiences, E! remains confident that the channel can attract a good chunk of male audiences with its roster of female celebs. Fellows also revealed that the E!Online website rakes in the most number of viewers from the Philippines – second only to the U.S.
"Celebrity content is hugely popular with Filipino viewers," commented Claudia Suarez, SkyCable’s Head. "With the launch of E!, we are thrilled to be able to now offer our subscribers the single, definitive source for news and information on Hollywood entertainment and celebrity."
E! debuts in the Philippines on Channel 57, July 12. This makes the channel available to almost 16 million households in Asia.
In photo: E! launch event hosts Solenn Heussaf, E! News Asia’s Dominic Lau, and Georgina Wilson flock UNI Asia Pacific General Manager Christine Fellowes during the launch party at The Establishment, The Fort.
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