MANILA, PHILIPPINES – UM, the global marketing and media agency network of IPG Mediabrands, today announced the appointment of Jam De Guzman as Deputy Managing Director & Chief Growth Officer of UM Philippines effective immediately.
In this newly created leadership role, De Guzman will be steering key client relationships while driving growth opportunities for the UM business across the Philippines. De Guzman will report to UM Philippines Managing Director Reena Francisco.
“At UM we put a continuous focus on being ‘better’. We constantly re-evaluate our proposition in line with a rapidly evolving market, to ensure we remain the better choice as a key client partner to achieve their brand business ambitions. Jam joins us at a key turned point when we are excited to revolutionize how we deliver value, and how we grow our own business in line with our client’s business. He will be a strong partner”, Francisco says.
De Guzman has 20 years industry experience, including a number of leadership roles in media agencies (including UM) where he was responsible for driving key account relationships and steering teams towards transformation and industry recognition. He is the incumbent Vice President of the Media Specialists Association of the Philippines (MSAP).
“UM is like home to me. It’s a great time to be back. There is a real forward momentum with the brand and I look forward to collaborating with Reena and our teams on outcomes-oriented solutions for our clients. This will be key to our growth,” notes De Guzman.
UM Philippines is ranked #1 in RECMA’s 2019 qualitative evaluation for vitality ratings.
About UM
UM is a strategic media agency committed to proving that media is a topline growth driver as much as an efficiency play. We believe that better science and better art deliver better outcomes for our clients. We deliver science through the transformational power of business analytics and real-time data intelligence. We deliver art through creating moments that matter in media to deliver momentum for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, American Express, BMW, Coach, Coca-Cola, ExxonMobil, Fitbit, GoPro, Johnson & Johnson, Shangri-La, Sony, Spotify, Netflix and Mattel. www.umww.com
